Seven disastrous logo design mistakes to always avoid. First impressions on a product form in the first 90 seconds, so your logo must represent what you want your customers to see. Also, 90% of people make assumptions about a product based solely on color.
From these facts alone, it is apparent that color, shape, and font play a massive part in how others view your logo and brand. Unfortunately, creating the perfect logo design can be challenging with all these details.
Read on to learn about the seven logo design mistakes you should avoid.
Importance of a Logo
A good logo makes the first impression and tells the viewers the central message of your brand. Not only is the logo memorable, but it is the very foundation of your brand.
A good logo also helps set you apart from your competition and lets your audience know what to expect from your business. Customers love consistency, so keeping your logo and brand consistent will create brand loyalty. People get excited about what is coming next because they already know they love everything else you do.
1. Poor Font Choice
Choosing the wrong font for your logo can hurt your brand before customers dive deeper into your business. But, just like your brand's personality, fonts have personality traits too.
According to font psychology, the type of font you choose says a lot already about your brand, whether you want it to or not. For example, the brand "Avon" uses a tall and thin font, which subconsciously coincides with "beauty," perfect if you are a huge makeup company.
Before you dive into creating your logo, decide which adjectives or traits represent your brand. Is it playful or serious? Is your goal to excite or calm your target audience?
2. Following Trends
Since you probably want your company and brand to last for a while, following trends won't do you any good in the long run. Logos are supposed to be timeless. Following a trend may get you recognition initially, but all fads fade at some point.
The best logo design does not fade out with time and should stay relevant, no matter current trends.
Read more about the leading logo trends for businesses.
3. Logo Design Too Busy
You may have many elements representing your brand, but the trick is not to make your logo too complicated. It is easy for a logo designer to go overboard and put in way too many artistic elements. Instead, choose the font or central part that best represents the message you are trying to convey and go with that.
Customers should be able to view your logo quickly and understand what they see. If it is too complicated or unreadable, it will leave your target audience feeling confused.
Simplicity is vital in regards to your logo. You want people to remember your brand and logo easily. When someone asks where they got the product, they can quickly recall your logo and company name.
4. Too Abstract
While having a too complicated logo can be detrimental, a too abstract logo can have the same effect. Your logo should clearly show what your company's message is. The font and image you choose should work well to portray your brand's aesthetic with just a glance.
Abstract imagery can be modern and eye-catching, but it will not do much to attract your target audience. Instead, the logo should only reinforce your brand's message and vision for your company.
5. Colors That Clash
Color plays such a massive role in how people view your brand. It is good to start with a black and white design until you have mastered the concept. Once you have a strong vision and idea of what you would like, you can add one color or complimentary colors.
Too many colors may also make the design appear too busy. A good rule of thumb to keep in mind is no more than three colors in your logo. Once you know what feeling or message you are trying to convey will make it easier to choose coordinating colors.
6. Copycat Logo Design
Nothing will ruin your brand and image faster than using a logo similar to another company. It is one thing to pull inspiration from a company you admire, but creating a design that is too similar will only create a backlash and legal actions against you.
We will create a distinct logo representing your brand's best personality if you are looking for a logo design service.
7. Not Making the Logo Responsive
Logos will be used in many ways: social media accounts, websites, billboards, magazines, and more. Therefore, the logo must be able to be rendered in different sizes and resolutions.
If the logo is too complicated, people will not identify it if it's shrunken down as an app or social media icon. On the other hand, a responsive logo will have good recognizability no matter what size it is.
Creating a Logo Design With Your Brand's Unique Traits in Mind
Now that you know the mistakes you should avoid, why not let a professional worry about all of that?
Our logo design company takes pride in creating the perfect, unique logo for seasoned and beginner entrepreneurs. So whether you want to change an existing logo or have no logo, we can help make your dream a reality.
Our professional staff offers a quick turnaround on your custom logo, which is 100% yours at its end!
Contact us today to receive a free quote on your custom logo design!
