SEO Audit Service: Think of what it would be like to run a business that offers products far superior to your competitors. The quality, price, and longevity are unparalleled in your industry.
However, you also have immense trouble getting your audience to your website. Search engine optimization (SEO) is crucial to hitting your target metrics, but it can be difficult to assess your current performance. Many entrepreneurs outsource to an SEO audit service to gain valuable insight into areas that need improvement.
Not everyone knows how to find the right SEO expert, though. Let's explore what SEO audits include so you can take your search engine rankings to the next level.
User Experience
This attribute is one of the most critical aspects of an SEO audit. Consider the last time you visited a site that was difficult to navigate or didn't load correctly.
Chances are you didn't spend more than a few seconds before looking for an alternative. If situations like these occur on your site, it increases a metric known as a bounce rate.
Google uses this as an index of site quality. If people leave shortly after arriving, this tells Google your content is low-quality, irrelevant, or both.
As you might expect, load speed is also an essential factor. Users want pages to load almost instantly, and you should strive to make your site's load speed as fast as possible.
Keyword Targeting
You can't expect to maximize your search engine ranking without proper keyword targeting. The SEO audit service you work with will assess your chosen keywords. Even a minor change can substantially improve your site's performance.
For example, imagine you owned a men's athletic apparel company and wanted to improve your online performance. Your primary target keywords are "men's windbreakers" and "men's running shoes."
Unfortunately, this will force you to contend with significant players in the industry, like Nike and Adidas. Instead, you're better off focusing on keywords with higher specificity.
In this case, you could choose "best running shoes for shin splints" or "best windbreakers for running." This will target a narrower demographic, but these keywords will be easier to rank for. Over time, you can shift your focus to keywords with higher levels of competition.
Conversion Rates
It's imperative to focus on your website's conversion rates. Otherwise, you'll have trouble reaching your sales numbers. Your landing page design will play a substantial role in your conversion rate.
This includes images, your sales proposition, and your call to action (CTA). If even one of these elements falls short, your entire strategy will suffer. Depending on your needs, what consists of a "conversion" will differ.
It could include purchasing, signing up for an email newsletter, or downloading a PDF guide. Reputable SEO auditors can help you fine-tune your methods to hit better performance benchmarks.
Backlink Profile
Many people overlook the importance of backlink profiles. Backlinks are links from other sites that lead to yours. When many authoritative websites link to yours, it substantially improves your overall search ranking.
Even a few sites with high domain authority can help increase your overall traffic. However, it's imperative to manage your backlink profile actively.
Links from disreputable sites will hurt your ranking, and they can also damage the reputation you have with your audience. If Google believes your site is associated with one that steals personal information, your ranking will suffer. In some cases, it can be difficult or even impossible to resolve this issue.
It's recommended to use dedicated software to manage your backlinks. You can get notified about incidents that need your attention so you can take action as soon as possible.
Responsive Design
Approximately 94% of users claim that business websites should be easy to navigate. Responsive design refers to your website's formatting staying consistent across different devices. For example, you could encounter many issues if your site doesn't work as intended on smartphones.
Frustrated users wouldn't be unlikely to choose a competitor's site instead. Depending on your web design and development knowledge, you may need to hire a professional to help you with this obligation.
It can be challenging to achieve the desired results on your own. Consider this opportunity before moving forward to avoid wasting time and resources.
Finding a Service Provider
The provider you work with plays a significant role in the results you get. It would be best to do your due diligence to find someone suitable for your needs.
Research their reputation before making your decision so you can get the best results. Browsing online reviews is a quick way to gain valuable insight into the experience you'll get.
Don't overlook pricing when exploring different options. You often get what you pay for, and choosing the cheapest option is never recommended. You also don't need to go with the most expensive choice.
Somewhere in the middle of the price range can likely satisfy your needs without requiring you to overspend. Communicativeness is also imperative to consider. If they aren't easy to get in touch with, you might have to handle problems on your own.
It's customary for service providers to offer 24/7 support. This is often in the form of outsourced workers or chatbots.
Please make a short list of potential options and narrow them down. Doing so will streamline the process and make finding the best choice more accessible.
Leverage the Right SEO Audit Service
Using an SEO audit service will ensure you take your search ranking to the next level. Ensure you find the right service provider to get the best results. From here, you'll have no trouble reaching your goals.
Quick Web Designs prides itself on helping clients rework their websites to maximize user experience. We strive to exceed all expectations and deliver fast results without sacrificing quality. You can learn more about our services when you book a consultation today.
