5 Trends for a Digital Marketing Campaign in 2017

5 Trends for a Digital Marketing Campaign in 2017

If your Digital Marketing Campaigns are not staying ahead of the digital marketing game, you’re virtually invisible.

Sadly, according to an Adobe.com marketing survey, only 9% of respondents strongly agreed that their in-house digital marketing campaigns were working.

This is bad news for many of the businesses that can’t seem to get their digital marketing campaigns to work.

But it’s great news and a hugh opportunity for you if you can position yourself as one of the successful 9%.

Let’s look at how you can do just that.

1. The New Branding

Over the past 10 to 20 years, business has become less about: how can I get the customers to buy what I’m selling?

Now it’s: how can I create a brand, product and/or service that the customer will want to buy into?

This year and into the foreseeable future we, as business leaders and digital marketers, will be looking for new ways to further align our brand with what consumers want.

A successful digital marketing campaign revolves around this principle.

2. Specialized Content Curation

Original content is important to SEO, customer engagement and fostering loyalty.

Content curation is the process of gathering relevant information to a particular topic or area of interest. Services that implement content curation are called curators. Curation services can be used by businesses as well as others.

Digital marketers turn to curated content to supplement their digital marketing campaign. That’s nothing new.

But random and unthought out curation in a digital marketing campaign doesn’t work.

Curated content must closely align with the brand’s goals and objectives like:

  • Increasing brand recognition
  • Increasing traffic
  • Improving customer trust
  • Improving reputation
  • Reaching the right demographics
  • Sending the right message

As people become more aware of the power of content curation — when it’s done effectively — we’ll see a greater market for specialized curation services that can curate on this highly strategic, niche level.

3. Influencer Marketing

92% of people say they have purchased a product because an influencer recommended it.

Read that again.


That’s almost everyone.

Brands will be looking for new ways to leverage the power of influencers in their social media marketing campaigns.

Our digital marketing campaigns will cast aside any semblance of marketing as we also look to influencers to become a product voice.

4. Next Gen Customer Experience

Gen Z’s coming of age. They’ve never known anything but having information at their fingertips.

They expect lightening fast load time and they Hate with a capital “H” your annoying pop-ups asking if they want to sign up for your newsletter.

Although Gen Z may be in the extreme, it’s not just them.

Everyone expects an improved customer experience from the brands they buy into.

If your website doesn’t have the right customer experience no no digital marketing campaign will save you.

Creating the right user experience through optimizing your site on all devices has become increasingly paramount.

5. Visual Storytelling

Storyteller marketing has been hot over the past several years.

Everyone loves to read a story.

While written storytelling serves its purpose in the sales cycle — especially in B2B marketing — visual storytelling will become the go-to way to:

  • Share your brand message
  • Get people excited
  • Turn customers into promoters

Create an Unforgettable Digital Marketing Campaign

Hire our vetted writers to curate your blog and social media marketing. Manage your entire content marketing strategy with robust tools, from an editorial calendar to a high-level analytics dashboard.

If your brand needs an unforgettable digital marketing campaign, drop us a line.


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