You’re virtually invisible if your Digital Marketing Campaigns are not staying ahead of the digital marketing game.
Sadly, according to an Adobe.com marketing survey, only 9% of respondents strongly agreed that their in-house digital marketing campaigns worked.
This percentage is terrible news for many businesses that can’t get their digital marketing campaigns to work.
But it’s excellent news and a massive opportunity for you if you can position yourself as one of the successful 9%.
Let’s look at how you can do just that.
1. The New Branding
Over the past 20 years, the business has become less about getting customers to buy what you sell. So now, how can I create a brand, product, or service that the customer will want to buy?
This year and into the foreseeable future, as business leaders and digital marketers, we will look for new ways to align our brand with consumers’ wants further.
A successful digital marketing campaign revolves around this principle.
2. Specialized Content Curation
Original content is essential to SEO, customer engagement, and fostering loyalty.
Content curation is gathering relevant information on a particular topic or area of interest. Services that implement content curation are called curators. Businesses, as well as others, can use curation services.
Digital marketers turn to curated content to supplement their digital marketing campaigns. That’s nothing new.
But random and unthought-out curation in a digital marketing campaign doesn’t work.
Curated content must closely align with the brand’s goals and objectives:
- Increasing brand recognition
- Increasing traffic
- Improving customer trust
- Improving reputation
- Reaching the right demographics
- Sending the right message
As people become more aware of the power of content curation — when executed effectively — we’ll see a more significant market for specialized curation services that can curate on this highly strategic, niche level.
3. Influencer Marketing
58% say they have purchased a product because an influencer recommended it.
Brands will be looking for new ways to leverage the power of influencers in their social media marketing campaigns.
Our digital marketing campaigns will cast aside any semblance of marketing as we look to influencers to become a voice.
4. Next-Gen Customer Experience
Gen Z’s coming of age. They’ve never known anything but having information at their fingertips.
They expect lightning-fast load time, and they Hate with a capital “H” your annoying pop-ups asking if they want to sign up for your newsletter.
Although Gen Z may be extreme, it’s not just them.
Everyone expects an improved customer experience from the brands they buy.
No digital marketing campaign will save you if your website doesn’t have the right customer experience.
Creating the right user experience through optimizing your site on all devices has become increasingly paramount.
5. Visual Storytelling
Storyteller marketing has been hot over the past several years.
Everyone loves to read a story.
While written storytelling serves its purpose in the sales cycle — especially in B2B marketing — visual storytelling will become the go-to way to:
- Share your brand message
- Get people excited
- Turn customers into promoters
Create an Unforgettable Digital Marketing Campaign
Hire our vetted writers to curate your blog and social media marketing. Manage your content marketing strategy with robust tools, from an editorial calendar to a high-level analytics dashboard.
If your brand needs an unforgettable digital marketing campaign, drop us a line.
