Logo Design 101: Whether you’re interested in re-branding or are starting the business of your dreams, your logo is an essential part of your entire branding strategy.
It goes on the website, product packaging, signs, and other advertising materials. In short, it helps your target market know what your brand is all about — and recognize it the minute they see it.
This post will discuss logo design 101 topics to help you create an on-brand logo design. We’ll also tell you where you can find custom logo design services that will take the guesswork — and frustration — out of the logo design process.
Think About your Image
No, we don’t mean your brand’s reputation — though, of course, that’s important too.
Instead, we’re talking about the central image of your logo design.
For example, if you’re a camping supply company, you may choose to make a tent the central image of your design. On the other hand, if you’re a florist, why not create a design that shows a picture of a beautiful bouquet?
You get the idea.
Your central image should strike a balance between recognizable and cliched.
Sometimes, this is easier said than done. For example, look at pharmaceutical companies and how many contain a red cross in their logo. People make associations between the red cross and the medical/pharmaceutical industries.
However, successful companies will provide a unique take on that cross. Perhaps they’ll choose to print it in a different color than the traditional red or green. Maybe they’ll fill the interior of the cross with an image to make the design stand out.
As you can see, there are lots of different ways to put your spin on a popular industry image. So, there’s no reason to take the safe way out.
Your Font Plays a Huge Role
Of course, your font — AKA your “typography” choice — is a significant part of logo design 101. Of course, you want it to be legible. However, you also want to do more than use Times New Roman.
The good news? Compromise is possible.
We love the idea of connecting with a graphic designer — or even hiring a local artist — to create a font that’s all your own. After all, think of how instantly recognizable the font for the famed band Metallica is.
You can apply the same techniques to your brand. Remember that the font design you choose should play a massive role in your overall brand consistency.
Once you’ve created a custom font for your logo, you should also use it in your promotional materials, business cards, and anywhere else needed.
See what we mean when we say that logo design is the foundation of your overall branding strategy?
(Re)Size Matters
In choosing the right font and central image, you also want to ensure that your logo design doesn’t end up looking like a Monet painting.
Simplicity and choosing as few elements as possible is truly the best option. However, you don’t want your design to look overwhelmed and overcrowded.
Size is especially crucial because you’ll have to do a fair amount of resizing when it comes to your logo. In addition, you’ll need it to be just as legible when you use it for your social media profile pictures as it does when you show it on a billboard.
Sometimes, designs that have too many elements can end up looking messy. But unfortunately, that won’t do much to solidify your brand’s reputation.
This adage works best here: when in doubt, leave it out.
If at First, You Don’t Succeed
Last but not least, when creating a logo, you need to accept that you likely won’t make the perfect design on the first try.
It would help if you were willing to try many different colors, fonts, and images and even experiment with the text you want to include in your overall design.
Remember that great logo designs are all about trial and error. But, of course, sometimes, you need professional help to dream up the right look for your brand.
You can meet with a professional logo designer to know your brand and create a unique logo that best tells your story.
The best part? You’ll still come away with complete Copyright ownership of the logo design.
So, where can you connect with a logo designer who can help you create the perfect foundation for your overall branding strategy?
Could you work With us to Master Logo Design 101?
From ensuring you select the right font to finding an original but relevant image within your industry, logo design, 101 must-haves might be more complicated than you initially thought.
Don’t panic. Instead, rely on our incredible logo design team at Quick Web Designs to help you.
We provide you with several design options and revisions to ensure you get the look you’ve always wanted.
When you’re ready to start designing a logo that will make a powerful statement, get in touch with us today.
