Quick Tricks for Website Responsiveness: User experience is everything for today's users. So much so that they're willing to pay more for a brand that can provide them with a better experience.
This is why it's so important to have a web design that caters to your audience, no matter their device. Not only does this help appease your customers, it'll also help your search engine optimization (SEO).
This article will review some quick tricks to ensure your web design is good.
Let's get started!
1. Study How Mobile Visitors Use Your Site
Here's an audience you don't want to displease - mobile users. After all, they make up many of today's internet users. You can either conduct surveys or use analytics tools to monitor the behaviors of mobile device users.
You're looking for elements and pages that are difficult to use. You also want to see if some buttons or pages are inaccessible.
2. Create a Simple Navigation System
Once visitors land on your website, they should be able to find what they're looking for quickly. However, this slows down this process when your navigation buttons and menus are hard to find or understand.
For instance, your menu should be at the page's top right or left-hand corner. The menu sits on most sites in these areas, so it's a familiar design. In addition, the navigation should clearly state what the drop-down menu is for, or you can use the typical hamburger icon (three horizontal lines).
3. Include Optimized Pictures
Again, this helps your users and search engines improve your traffic, conversions, and ranking. Images are crucial to your site, especially if you're selling products. Each of these photos should be optimized for search engines and be high-quality.
This is visitors' first interaction with your products, so making a great first impression is best. Save them in JPG for photos or PNG-8 for icons and logos to optimize images. The image size should be appropriate so it doesn't look distorted or hard to see.
Quick Tricks: The alt text should also contain keywords to help it rank for search engines.
4. Implement a Responsive Web Design
Your overall site design should be friendly for both mobile and desktop users. What's excellent about responsive designs is that they allow users to access a single site on any device. Gone are the days of having a separate mobile website or app to cater to this market.
Also, it's not an option to have a responsive site. If your site isn't mobile-friendly, it'll negatively impact your ranking in Google and other search engines. Plus, it'll cause an uptick in bounce rates from your mobile audience.
5. Choose a Simple Design
It's easy to get carried away when creating your business website. However, the more chaotic the design, the less user-friendly it'll be. And if it hurts the user experience, you can count on losing a ton of traffic to your competition.
Quick tricks: Don't overcrowd the pages with too many visuals that distract the content. Unless, of course, the visuals are what you're selling. Also, mind the page load speeds - too many images can slow down your server.
6. Avoid Stock Photos Whenever You Can
Consumers today are aware that brands use stock images for their sites. However, when all your pictures are stock photos, it can cause a loss of trust. Users want to see your brand, meaning your workers, buildings, products, customers, and anything associated with your business.
Try to get authentic photos of a professional (or at least a good-quality camera) to add to your site. This will add a genuine appeal that can attract more customers.
7. Make Your Contact Info Visible
One quick trick is that every page should show your contact details so users can easily find them and reach out to you. It's also essential to have a dedicated contact page showing a map of your physical location (if you have one).
Your address, phone number, and email on the contact page are best. A contact form can also make reaching out to your brand more accessible.
8. Don't Use Social Media Feeds
While social media is excellent for driving traffic to your site, you don't want to use these feeds in your design. This is distracting and can potentially drive traffic away from your site.
To integrate social media into your design, include social buttons to take visitors to your brand pages. And you can have them in your blog posts so users can easily share them with family and friends.
9. Create Every Page into Landing Pages
This is an excellent idea because it can help with your conversions. But unfortunately, many brands make the mistake of creating web pages that don't allow users through the sales funnel.
Making your web pages into landing pages ensures visitors get all the necessary information to take the next step. And to ensure they do so, include calls to action on each page.
10. Keep an Eye on Page Load Speed
As we mentioned earlier, some aspects of your design can bog down the loading times of your pages. For example, besides images, other files may be too large. Or it may be time to switch to a better hosting service.
Either way, keeping an eye on your site speed is essential. This way, you can find the issue before it causes too many visitors to bounce away. Most users (especially mobile users) wait about 3 seconds for a page to load.
Quick Tricks for a Better Site
Now that you know some of the best quick tricks for improving your site's responsiveness, it's time to start. You can enlist the help of experts who have access to top-notch responsive web design tools.
At Quick Web Designs, we offer fast, responsive web design services to ensure your page loads quickly. We also provide services you can use, such as local search promotions, custom logo design, PPC management, social media marketing, local SEO, website maintenance, and more!
Contact us today to see how we can help boost the traffic and conversions for your site using these and other quick tricks!
