Characteristics of a Good Website. If you own a business, you know that making a good impression with potential customers is crucial for your success.
Besides the quality of your products or services, your business’s visual components play a significant role. First, of course, we’re talking about the company logo, colors, images, and overall branding.
And in today’s digital era, having an online presence to represent your business is a must. So you need a well-designed website that’s easy to use that will be a lead magnet to drive traffic and potential customers.
Alongside good web design, quality web copy, calls to action, and SEO optimization is essential characteristics of a good website.
Read on to see how you can make your company website stand out and be a superstar in the digital internet crowd of competition.
What are the characteristics of a good website?
Simple and Functional Web Design
The era of colorful fonts, autoplay music, and flashing images is over. Today, simplicity and minimalist design are essential if you want the visitors to stay on your website.
At the same time, you need to make the fonts legible and big enough and add just enough images to help tell your brand’s story. The web design should contain as few elements as possible and not be distracting.
Navigation
If your website is easy to navigate, the users will keep browsing. However, if they can’t find what they need quickly enough, they won’t hesitate to leave. Consider that your visitors’ attention span is short, so you want to guide them through your website as efficiently as possible. Place all pages in a single navigation bar or drop-down menus and add links to the most important pages.Content
Many business owners neglect this part of their website when, in fact, quality content can make or break a purchase. A professional copywriter who will know how to optimize your content for your target market should write your web copy. It’s also highly advisable to have a blog as a website feature. You can use it to publish helpful industry articles, introduce your brand to your audience, and connect with them.Search Engine Optimization – SEO
If you want your website to be successful and ranked on the first page of search results, you need to optimize it properly using the best (SEO) search engine optimization practices. To optimize it correctly is a must, especially on your blog content. Your web copy and the blog posts should contain keywords relevant to your niche of expertise, along with meta titles and descriptions. However, the main factor in ranking is valuable content that the readers will find helpful. Also, you have to make sure your website is mobile-friendly, both for the search engines and for your mobile visitors’ convenience. Google recently announced that you need to be more mobile-friendly, or your site will be penalized in the rankings. The only way to get high rankings from search engines is to make your website mobile-friendly.The Bottom Line of Having a Good Website
Your website is the online representation of your brand. Therefore, if you want your website to be remembered and frequently visited, you should include all the characteristics of a good website.
Need help with website design? We can help you get the website you want, make your company logo, and create an internet marketing plan.
Contact web designers near me to learn more about how we can help you.
