The average website takes around 1.32 seconds to load. How does your website compare to this stat?
When did you last take a moment to perform a website audit? We understand business gets busy. But if most of your operations are online, not completing an audit can harm your business.
We’ve created a website audit checklist that you can use to ensure your website is updated and running correctly on all facets.
What Is a Website Audit?
Before we detail the best steps to take when running a website audit, it’s crucial to understand what a website audit is. When you perform an audit, you review how your website runs before fully launching the page or making any updates and changes.
This ensures that consumers can navigate the website without issues when they visit your page. And that all elements on each page load how they’re supposed to.
If you’re unsure how well your page loads for website visitors, you can review your page bounce rate.
A slow-loading page is one of the most common reasons website visitors leave. Therefore, another everyday use for an audit is determining how well you’ve optimized the website per SEO regulations.
If your website isn’t optimized correctly, it is challenging for the page to appear higher in search engine results. When your page doesn’t appear higher in search engines, it makes your page harder to discover by your ideal customers.
Types of Website Audits
With the understanding of what a website audit is, we’re moving on to the different types of audits—from auditing the links on a website to reviewing overall SEO.
SEO Link Audit
The first is an SEO link audit, which processes the link your website uses to direct people to the site.
The point of the audit is to point out issues or opportunities your business can use as a backlink. The better the backlinks are to your website, the more chances you have for consumers beyond your target audience to be reached.
The more people you reach, the higher your chances of gaining more business and retaining future customers.
Competitive Audit
Another audit is the competitive website audit, which records your competitors’ online activities.
Business isn’t all about what your competitors are doing. However, knowing how you’re measuring up is essential because you compete for the same customer base. This audit will detail what your competitors are doing that work and the strategies that don’t.
Social Media Audit
Social media audits are precisely what it sounds like. It’s an audit that details how various social media platforms impact your brand’s online presence.
If you begin to notice that you’re not receiving the engagement or traffic you were looking for from social media, it’s best to conduct an audit.
Lead Conversion Optimization Audit
Next is the lead conversion optimization audit, pointing out your website’s problems with converting leads. When performing an audit like this, you need to note where you’re receiving the most traffic and how to optimize it and maximize these opportunities.
SEO Audit
The last type of audit is one we’ve mentioned before, which is the SEO audit.
Discover the key to unlocking your website’s full potential by embarking on an insightful SEO audit journey. Delve into the intricate page and link analysis world to catapult your site to prime visibility, magnetizing potential consumers right to your virtual doorstep.
How to Audit a Website
It’s time to audit your website, and the first step in the process is to use a series of website audit tools and input your website URL to be processed. Then, running your website through the auditing tools will determine how well your website performs.
Next, your site’s issues or performance errors will be pointed out. These issues can range from not being mobile-friendly to poor SEO performance.
A digital audit is a perfect place to start when you notice a series of unanswered problems continue to occur, such as customers abandoning their carts on your website.
After the problems have been flagged, reviewing the design and user experience people are having with your website is crucial. If you’re unsure how to do this, the best option is to search for a website audit service.
These professionals understand how a website audit works and can walk you through all the steps, including the next one, which is to review the content on your website. Not providing quality content can cause people not to seek out your website in the future.
When the content is reviewed, it doesn’t just mean each website page. It also includes the blogs you’ve created and posted to the website and social media—throughout your time completing the audit.
You need to make a checklist of all the issues and problems that must be addressed.
Embark on your Audit journey with a simple click on the “Free Audit” button. Within a mere 5 minutes, our cutting-edge AI will craft and deliver your insightful audit report to your inbox.
Elevating Your Business with a Stellar Website Audit
An audit is an essential tool in pinpointing and resolving any issues that could harm your business’s online presence. Don’t let these hidden setbacks hamper your success for too long.
For those short on time or expertise, engaging the proficient services of Quick Web Designs Digital Marketing and Designs can be the game-changer for your marketing and website design demands. Unlock your business’s full potential today.
