Nearly 50% of all Google searches have local intent. Are you reaching nearby consumers each time they search for your product or service? If not, you’re missing the opportunity to improve your conversion rate and understand the untapped benefits of Local SEO!
Local search engine optimization (SEO) can help your business stand out online. Are you on the fence about investing in SEO services? Read on to discover the benefits of local SEO today!
Generate Online Visibility
It can take a customer over five appearances before they become aware of your brand. Local SEO can help you generate more online visibility.
Consumers will see your brand on search engine result pages (SERPs), begin to associate your business with your offerings and grow brand awareness over time.
Awareness can become brand recognition as they visit your website and explore your products or services. They may start to recognize your visual branding or begin recalling your company by name.
With local SEO, you can appear in front of consumers as they search for a range of keywords. Each targeted keyword is an opportunity to grow brand awareness.
Generating brand awareness will help consumers become familiar with your brand. That comfort could encourage leads and sales.
In time, you can start gaining loyal customers. Retaining one customer is cheaper than onboarding multiple new customers. Your loyal customers will make repeat sales, improving your ROI.
You can start generating more brand awareness by improving your local SEO rankings. Appearing on the local 3-Pack will help you appear ahead of competitors. You’ll generate online visibility before other brands get the chance.
Appear on the Map
The local 3-Pack displays three local businesses at the top of SERPs beneath a Google Map. This listing often appears during searches with local keywords or “near me.” Google will list nearby businesses that best fit the user’s query.
The local 3-Pack displays the name, star rating, and location of three local businesses. Appearing in the 3-Pack can give you a competitive advantage and generate more brand awareness than local brands.
To appear on the local 3-Pack, optimize your Google Business profile. The listing will display your:
- Business name
- Phone number
- Operating hours
- Business address
- Star rating
- Recent updates
- Photos and videos
- Website
Ask customers to share their reviews on your listing. Positive reviews can boost your online visibility. People will see your star rating on the local 3-Pack listing.
One of the Benefits of Local SEO is Attracting Targeted Web Traffic
Traditional marketing strategies like billboards and flyers can direct anyone to your business. These consumers may not have an interest in your products or services. Local SEO allows you to generate targeted web traffic.
Your business will appear as consumers actively search for your product or service. You can leverage that active interest to generate leads or sales.
These website visitors are more likely to explore your offerings, which will improve your website clickthrough rate and dwell times.
Improving these metrics will help improve your organic rankings. Ranking at the top of a SERP will help you generate more online visibility and future traffic.
You can also generate targeted web traffic from your Google Business listing. The listing will stand out on SERPs and display your website URL. You could further improve your rankings by generating traffic from your listing.
Appeal to Mobile Users
Investing in local SEO services can help you reach on-the-go consumers. Your business can appear as they complete searches with the words “near me.”
These consumers are actively shopping. After completing a search, they may decide to visit your store. You can generate more website and foot traffic.
Appearing in the local 3-Pack can help you generate more targeted web traffic. About 42% of people who search for a local business click on the Map Pack results. They can click on directions to your business to visit in person.
Gain a Competitive Advantage with Local SEO
Local SEO levels the playing field between giant corporations and small businesses. Corporations can’t pay to improve their organic rankings, and they can’t buy their position in the 3-Pack.
Instead, they have to use the same SEO best practices you’ll use to boost your rankings. One of the benefits of local SEO is you can rank ahead of giant corporations and improve your conversion rate.
Increase Customer Trust
Ranking ahead of larger businesses can help your brand appear more credible. Consumers are more likely to trust businesses at the top of a SERP. They won’t dig through dozens of pages.
Appearing in the local 3-Pack can boost your credibility. Gaining credibility will encourage customers to trust your brand. If they trust you, they’re more likely to make a purchase.
Generating positive reviews can further enhance your brand’s credibility. Consumers will read your Google Business reviews before deciding to trust your brand.
Boost Your Conversion Rate
Gaining more online visibility and targeted web traffic can benefit your conversion rate. Consumers can explore your blog posts to recognize your level of expertise. They may trust your brand and decide to make a purchase.
You could increase sales as you generate more foot traffic. About 76% of people visit stores after making a local search inquiry on a smartphone, and nearly 30% of these searches lead to purchases.
Improve Your Return on Investment
Search engine optimization is a cost-effective digital marketing strategy. Remember, you won’t pay to improve your rankings. Instead, you’ll use effective strategies to rank at the top of SERPs.
Once you improve your rankings, competitors may take time to knock you down. Maintaining a top-of-page ranking can lead to long-term results.
To maintain your rankings, consider partnering with a digital marketing agency. Leverage their experience and expertise to reach the top of SERPs.
They’ll ensure you keep up with the latest SEO trends and best practices, allowing you to maintain your competitive advantage and continue growing your business.
Experience the Benefits of Local SEO
From generating online visibility to improving your return on investment, the benefits of local SEO are endless. Once you improve your organic rankings, you can generate results long-term. Remember, you don’t have to develop your local SEO marketing strategy alone.
Our team at Quick Web Design can boost your potential for business success. We keep up with the latest digital marketing developments to guide businesses toward growth.
Rely on our precise techniques and innovative strategies. Contact us today to jump-start your business with a custom local SEO strategy and take advantage of the benefits of Local SEO.
