Website Trends: With over 1.9 billion websites out there (and growing), every company has to do something to set itself apart.
Not all websites are competition, but with so many choices, people will move on to another site offering similar products and services if your website isn't unique.
One way to ensure your target market notices your website is by studying the latest website trends and implementing the best ROI or Return on Investment. While some 2018 website trends are relevant and carried over into 2019, some changes are.
Keep reading to learn the most current web design trends for 2019.
Minimalism is one of the Top Website Trends.
Doing more with less is becoming the latest lifestyle trend to sweep the nation. And it's not just your home that's been affected by minimalism.
The web design trends for 2019 are all about doing away with clutter. That's because clutter makes it hard for people to make intelligent decisions.
Your website exists to get your target market to decide, such as signing up for your newsletter or purchasing a product.
If you design your website correctly, your user will be shown what they're searching for. In addition, you can space out your content and provide more whitespace with fewer distractions.
Make Way for Video Backgrounds
In 2017, experts predicted that by 2019 video traffic would account for 80% of all internet traffic. And now there's a new way to show videos on your website.
One of the most extensive website trends in 2018 was video backgrounds. And it's beginning to prove that video backgrounds increase conversions.
That's because videos can tell a story better than text or images alone. As a result, videos grab your customer's attention.
Videos can share your message quickly and effectively in a matter of seconds. It's a way to convey complex information that engages several senses swiftly and simultaneously.
Also, the video backgrounds look modern. Make sure it's a muted video with a high-quality look highlighting your brand.
Content is Still King
Yes, videos are a hugely popular way to engage with your customers. Now voice activation is becoming more widely used. As a result, it's easier than ever to employ SEO strategies when creating videos.
However, content is still king.
People still enjoy reading the written word and learning from it. Good content helps your customer make informed decisions.
Utilizing many SEO strategies to help rank higher with written content is effortless. In addition, content helps build relationships with your customers and brand your company.
If you haven't started creating and posting content regularly to your blog and social media, you're missing out on tremendous opportunities to attract a more extensive customer base.
Quick Loading Times
In 2016, people were willing to wait a maximum of 2.7 seconds for your website to load before moving on. It's easy to assume human nature has not become more patient in the last three years.
Yes, a gorgeous, clean-looking site is essential. But if the design has too much data, it can slow down your website loading time.
Don't think you're just turning off potential customers.
As of July 2018, Google now prioritizes sites that load quickly. And the other search engines won't be far behind.
You can still use photos and videos, but you'll need to find ways to incorporate them so your site looks and feels fantastic while loading quickly.
Black and White Layouts
While there is a psychology behind the colors you choose to place on your website, one web design trend still picking up steam is preceding color and sticking with a black-and-white theme.
Black and white forces visitors to view your site differently. Suddenly, shapes and textures seem cleaner and more precise. But on the other hand, the lack of color forces us to slow down and pay attention to the details.
White, as a color, is known for being clean and calming. But, on the other hand, black is strong and assertive.
You don't need to stick to the monochrome look throughout your website. Instead, you can add splashes of color here and there for maximum effect.
Add color to show points of interest, or use color to make your calls-to-action pop out at your customers.
Diversity and Sustainability Matter
People do business with people. And increasingly, people want to do business with companies that promote diversity, equality, and sustainability.
Socially conscious brands are now trendy. Many customers will walk away from companies that aren't practicing sustainability or are known for being unfair to minorities.
66% of global consumers are willing to pay more for sustainable products.
We all want to feel as though we're included and valued. As a result, consumers are willing to pay extra to companies that understand this.
Be Mobile Ready
82% of consumers do a Smartphone search before they make a purchase. 45% are also reading online reviews.
If you haven't jumped on mobile as a current website trend, you must act on it as soon as possible. As more people purchase Smartphones, more searches will take place.
You're losing out if someone can't find your business on their cell phone. Likewise, it messes with your brand if your mobile website doesn't look the same as your website when viewed on a desktop, laptop, or iPad.
Make sure your site looks the same no matter what device people use when searching for your company. And make sure it's easy to navigate and read.
Use Different Shapes
It's easy to integrate shapes into the design of your website. Simple geometric shapes make your site attractive and engaging without slowing your loading speeds.
Also, you can use shapes like you use colors on your site. Forms take the place of thoughts and emotions without needing to use words.
Circles often represent unity, while rectangles make us feel safe. In addition, they can help you establish a visual hierarchy and draw attention to places where you want your consumers to take notice.
Discover More
While you have brushed up on the latest 2019 business website trends, now is the time to start implementing some of these website trends to remain current (i.e., AMP, Mobile Ready, Website Speed Optimization, SEO, etc.). Need professional design and technology help? We are here to help.
Most business owners benefit from professional help to determine which videos to use, how to layout their website, and the best shapes and colors to capture their core audience's attention.
We can help. We'll review your website and provide a no-obligation website design quote. Click here to contact us to get started.
