Over 80% of marketers are already investing in content marketing. Another 69% are investing in search engine optimization (SEO). Meanwhile, 67% say content marketing generates demand and leads.
Content creation can help you stand out from competitors, generate website traffic, and increase leads or sales. But how can you use content marketing to boost traffic to your website?
Read on to find out!
Appeal to Search Intent
Google prioritizes displaying website content that aligns with the search engine user’s intent. Therefore, their intent can help you determine what they expect to find from a search.
The intent is usually:
- Commercial
- Navigational
- Transactional
- Informational
You can gather research to create personalized content that aligns with your target audience’s search intent.
For example, dental patients might want to learn how to spot the signs of a cavity or gum disease. Then, a dental practice can start creating content that covers these topics. They can even optimize their blog posts to appear for specific search queries.
Aligning your content marketing strategy with the user’s search intent will show consumers you understand their wants and needs. Then, you can show consumers you can answer their questions or solve their problems.
In time, consumers will begin to recognize you as a thought leader within your industry.
Gathering keyword research can help you create content that falls under various topics. Covering multiple topics relevant to your niche will help you appear in more searches. Each time you appear for a relevant search, you’ll begin generating brand awareness.
It can take as many as five impressions with a single consumer before brand awareness grows. Eventually, the consumer will remember your business in association with your branded content. They might remember your brand when they want to purchase your product or service.
You can start gaining brand recognition to remain at the forefront of the consumer’s mind. Then, they’ll think of your business instead of searching for other options online.
Creating content that aligns with the user’s search intent can help you drive more traffic to your website with SEO.
Improve Search Engine Rankings by utilizing Content Creation
Only 0.63% of search engine users check the second page of results. Meanwhile, 68% of all online experiences begin with a search. Therefore, improving your organic rankings with search engine optimization can help you generate more traffic.
In fact, over 53% of all website traffic comes from organic searches. SEO even drives over 1,000% more traffic to websites than social media.
However, over 90% of website pages fail to generate traffic from Google. Even the top-ranking page only generates the most traffic 49% of the time.
Improving your organic search engine rankings can help you generate more website traffic. You can use content creation to begin ranking for various search queries. Ranking for more than one search term will help you appear in front of consumers more often.
Then, you can maximize how often you appear for relevant searches.
As a bonus, content marketing and SEO will help you appear in front of ideal customers. These consumers already want and need your offerings. As a result, they’re more likely to purchase from your store.
Since these consumers are already interested in your offerings, they’ll likely linger on your website to read your content. As a result, your click-through rate will improve as they click on your site through search engine result pages (SERPs). In addition, your dwell times will improve when they linger on your site to read your content.
Meanwhile, your bounce rate (indicating people are leaving your site without exploring additional pages) will drop. Improving these rankings can help your SERP rankings improve over time.
You can start ranking at the top of SERPs to generate more website traffic, brand awareness, and leads.
Promote Content on Other Sites
You can also begin generating backlinks as part of a successful search engine optimization strategy. Backlinks to your website can appear on other websites before directing readers to your content. Backlinks are one of Google’s top ranking factors.
Usually, the more backlinks a page generates, the more traffic it gains. Backlink-building can boost your organic rankings. It can also help you generate referral traffic from other websites.
Creating fresh blog content will give you more content to promote across the website.
For example, you can email your content to newsletter subscribers, share it on social media, or post it on forums. Other bloggers might want to reference your content, too.
Either way, you can maximize your reach online by creating content throughout the year.
Become a Go-To Resource
Rich and helpful content can help you position yourself as a thought leader within your niche. You can leverage your experience and expertise to provide consumers with valuable insights they can’t find elsewhere. Establishing your credibility can encourage more people to trust your brand.
People might share your content with friends and family members. They might also post a link to your content on their social media accounts. Each time they share your content, you’ll gain a chance to generate more organic traffic.
Meanwhile, establishing your credibility in the industry and gaining brand trust could encourage more leads and sales. Your ROI can rise as you gain loyal customers, too. Loyal customers can help you generate repeat sales over time, improving your ROI.
Start Using Content Creation to Generate Website Traffic Today
Don’t miss the chance to generate more organic website traffic this year. Instead, start using content creation to boost your business. Strong content can improve your SERP rankings, establish credibility, and more.
You don’t have to start developing your content marketing strategy alone. Working with an experienced agency can set you up for success.
Ready to get started? We can’t wait to help.
Book a web strategy call with our team today to learn more.
