Don’t get fooled by the website’s fairy tale. “Successful websites take work.”
In dozens of ways, dishonest internet companies take your money and leave you without lasting results. Unfortunately, it’s usually by providing you with tools and services you don’t need.
They may use the “Free” or “Free Trial” website builder.
You know you’ve seen Facebook, the internet, and TV commercials. Unfortunately, these are often well-known companies that are legitimate but do not have your best interests at heart.
They tell you you can use their quick and easy website builder to build a successful website.
With many of these programs, you are just a subdomain of their brand. Subdomain names are Web addresses created by adding a third-level domain to an existing domain name. Example: yourwebsite.bigbusiness.com
This does NOT work…
There are fairy tales, and there’s reality.
You see, marketers sell fairy tales every day, and many people get caught up in the story.
They paint a fairy tale land where fountains spew expensive cars and huge mansions. Unicorns fly over rainbows and magically transport money to your bank account while you sleep on white sandy beaches with personal butlers serving your every desire.
There are over one billion websites online. The idea that you can slap a basic or DIY builder-driven website online and expect it to return business/revenue is ridiculous. The “fairy tale” business promoters know that.
When you first develop your business, the website is not the first thing you do. Therefore, research is needed before you think about creating your website.
It would be best to have market research, demographic research, brand development, etc. Then, after this gets done, the online tasks can start. i.e., branding, responsive website design, and development, social media planning, SEO, etc.
These items tell you how the website should look, what it needs to say, how it should connect to Social Media, and more.
Remember that an online business is a retail business that operates with the same core principles online as in the physical world.
Have you ever heard of any successful person renting or building a store and throwing many products or services in to see what sells?
Of course not. A great deal of research has to be done (or should be) before anybody ever opens a storefront in the real world.
It is no different online. The success of a product line or business is determined by detailed market research long before you ever build a website.
Build, and they will come
And after the website is available online, most businesses have the “Build, and they will come” mentality. As a result, they will have a website that looks great but often is not optimized for their target market.
Optimizing your website for targeted local, national, or global traffic is significant, with over one billion competitors. Therefore, a six-month (SEO Search Engine Optimization) package is recommended to ensure your website attracts the right “Free” and Organic traffic.
Not optimizing your website is like creating an awesome television commercial yet never paying for viewing slots.
We’ve helped companies over the years and can help you too. We will only tell you the truth and only the truth. It may not be as easy as the above-painted fairy tale, but if you want to attract new customers, you can’t do it by using businesses that mislead.
Let us help with all your online tasks and avoid the website fairy tale
Quick Web Designs can help with all the online tasks for a successful business online. Branding, website design, SEO, digital marketing, social media integration, etc.
Contact us to book your appointment with a web strategist. “Are you looking for help with WordPress website design?” Our team has years of experience helping companies increase their online sales and brand awareness.
Contact our team today to schedule a meeting with a web strategist for a free consultation.
We will not spin a website fairy tale. See you on the HONEST side of internet business!
