Web content marketing in SEO has been a hot concept since the early days of digital marketing. Is content marketing still relevant today in SEO? Let us find out. Did you know that Google receives over 3.5 billion searches each day? This number amounts to about 40,000 searches per second made by global users. The web is a core part of nearly everyone’s daily lives, and its impact is only growing.
Content marketing and SEO are the top ways to direct this traffic to your website. But is content marketing and SEO still relevant for drawing in consumers and increasing your ROI? Read on to learn why the answer to this question is a resounding “yes!”
Content Marketing in SEO: The Basics
Search engine optimization (SEO) ensures that your website looks relevant, reputable, and competitive to Google crawlers. These bots scour the web and index websites based on the website’s perceived quality.
Search engines place those websites they deem the most relevant to users on the top page of Google results, gaining those pages’ visibility. This free visibility is essential because almost 91% of content gets no traffic from Google.
Here are some other interesting basic SEO statistics :
- 68% of all online experiences begin with search engine queries.
- Only 0.78% of users ever click past the first page of search results.
- The first five organic results attract 67.6% of all first-page clicks.
- 70% of professional marketers rank SEO as more important than paid search marketing.
- Pages with more backlinks get more traffic from Google.
- Finally, 73% of users will exclusively access the internet from smartphones by 2025.
By using SEO tactics such as keyword research, quality content, internal linking, and backlinks, you can reach more consumers and B2B clients.
Finding the Right Audience
One of the reasons SEO is so relevant is that it helps you reach and target the right audience. So many other types of marketing are only tailored to general audiences and show up randomly on other websites. This technique may draw in some consumers, but it’s not as effective as tailoring marketing to the searcher’s interests or intent.
SEO-optimized pages specifically include keywords relevant to the page. These keywords should have a high search volume and a low competition score. However, they should also be precisely tailored to those looking for your services.
This customization lets you capture and target the interest of those already looking and in the buying cycle for your specific solutions. As a result, you reach your audience at all marketing funnel stages, including conversion.
Targeting Local Consumers
SEO is also relevant because it lets you target local consumers. Since smartphones and tablets currently account for about half of search engine use, it’s clear that those looking for immediate goods and services are often on the go. Moreover, 93% of consumers also frequently search online for local businesses, which is ideal since it immediately leads to immediate conversions.
To optimize your webpage with local SEO strategies, you should:
- Claim your Google My Business listing
- Optimize for local keywords (web design in Raleigh, web marketing in NC, etc.)
- Optimize for ‘near me’ searches (content marketing firm near me)
- Use external links to local businesses
- Purchase guest post packages with publisher sites near you
- Post about your business on social media with local tags
Local SEO has many different facets, but the result is always that you reach customers near your business.
Integrating With Social Media
Social media activity is an integral part of any SEO campaign. By linking to your blog posts on Facebook, Twitter, or Instagram, you can drive inbound traffic to your landing page. You then have the opportunity to showcase your business and drive action (such as filling out a contact form or making a purchase).
You can also use the integrated marketing strategies offered by these platforms to drive clicks. Set a budget for your campaign and upload your ad. Enter the target demographics of your target audience, including their age, occupation, and income.
Once you launch your social media campaign, you can wait for your page to get more traffic. This traffic makes it look more appealing to crawlers. Since about 72% of Americans regularly use these platforms, this SEO strategy is more relevant than before.
Delivering Quality Content for a Better Reputation
SEO allows you to present multiple types of content to your audience. Quality blog posts that deliver value will keep people on your page for extended periods. These articles will keep consumers interested and helps make them more likely to purchase while also showing Google that people care about your page.
However, you can expand beyond blog posts if you want. For example, images with SEO-optimized descriptions and infographics that link to other areas of your website can engage viewers. After all, people remember 60% more of what they see than what they read!
Using both text and images is a great way to create a comprehensive SEO strategy. You drive the point home with consumers in more ways than one and quickly lead them down the marketing funnel. In addition, content based on relevant keywords and high-quality links is more likely to be relevant and on-topic.
You also can optimize videos for SEO by including links in their descriptions and ensuring that they are tagged with high-volume keywords. SEO is relevant in part because it’s so versatile.
Get Started With Web Content Marketing in SEO
Content marketing and SEO are the most critical parts of your digital marketing campaign. They drive organic traffic, make you more visible, and build trust with your consumers. Now that you know some of why creating web content is still relevant in 2022, it’s time to get started.
We’re committed to helping you design and maintain a website optimized for Google’s search algorithm. That’s why we’re excited to discuss your specific SEO needs and how we can help you tailor your site to your target market. Contact us to learn more about our effective internet marketing strategies!
