SEO Research: The Benefits of Using a Keyword Ranking Tool

A top-ranking post on a Google search engine results page (SERP) generates the most search traffic nearly 50% of the time. Meanwhile, almost 70% of all experiences online start with a search engine. However, fewer than 1% of Google users check the second page of SERP results.

You can improve your organic rankings with search engine optimization (SEO). Make sure you’re using a keyword ranking tool first, though. Otherwise, you could waste valuable time and energy trying to improve your rankings.

What is the keyword rank tracking benefits you can experience this year? Keep reading to find out!

Discover New Keywords

Before you can generate SEO content, you need to gather keyword research. Otherwise, your blog content won’t align with the user’s search intent. On the other hand, the consumer’s search intent can help you understand what the consumer expects to find.

Search intent is often navigational, transactional, informational, or commercial. Consumers might want to:

• Learn about your products, services, or a specific topic
• Visit a specific website
• Find products and services to purchase
• Gather research before making buying decisions

Using a keyword rank checker can help you discover new keywords.

You can look at the search queries consumers used to find your website. Then, you can begin creating SEO content optimized for those queries.

You can also start focusing on long-tail keywords. Long-tail keywords are phrases made of four or more words. These precise keywords allow you to determine the user’s search intent better.

For example, targeting the short-tail keyword “cupcake” might lead your content to appear for searches like:

• “Best cupcake recipe ever.”
• “Bakeries that sell cupcakes near me”
• “How many calories are in a cupcake.”

A bakery would likely want to appear for the second search query, not the first or third. So, the bakery can create content for a long-tail keyword instead of a broad, short-tail keyword. Then, they’ll appear for precise searches.

Gathering new keyword research can help improve your SEO optimization strategy. First, you can ensure you’re appearing for search queries consumers currently complete online. Then, you’ll have an easier time generating high-quality web traffic.

Engage Your Target Audience

Discovering new keywords using a keyword ranking tool can help you keep your audience interested and engaged. Otherwise, you could create content that fails to align with their interests.

If your content doesn’t match the consumer’s search intent, they’ll leave without visiting other pages across your site. Your website bounce rate might begin to increase as a result. A high bounce rate will tell Google you’re offering a negative user experience.

Google might decide to drop your organic search engine rankings. Lower rankings make it more difficult for consumers to find your SEO content. Remember, fewer than 1% of search engine users check the second page of results.

Instead, you can create content with your unique audience in mind. You can even personalize your content to forge stronger connections with customers.

About 98% of marketers say personalizing content has helped advance customer relationships.

Meanwhile, 45% of consumers won’t spend time with content irrelevant to their interests. About 52% will switch brands if you’re not using personalization.

A keyword ranking tool can help you determine if you’re ranking for keywords relevant to your audience’s interests. Then, you can use personalization to connect with customers, helping you generate more leads.

Generate Quality Conversions

Keyword rank tracking benefits your conversion rate, too.

Remember, tracking your keyword rankings will help determine if you’re creating content your customers want. If your rankings aren’t improving, check out the competition. Look at posts ranking at the top of SERPs to gather helpful insights.

Then, make adjustments to your SEO content to begin improving your rankings.

Remember, personalization can help you connect with customers, too. You can begin generating brand trust, allowing you to generate fresh leads. As you start generating more conversions, your ROI will rise.

Make sure to review your Google Analytics as well. Determine which posts help you generate more traffic and leads. Then, use that data to improve your SEO strategy in the future.

Track Trends Using a Keyword Ranking Tool

Analyzing your keyword metrics can also help you gather marketing trend insights.

Consider how consumers behave when they visit your website. Look at the posts they visit and additional pages they explore. Consider what topics you’re covering, the post format, and your bounce rate.

Use this information to improve your website, content, or SEO optimization strategy.