SEO Marketing Strategy: Building up a website’s search engine optimization isn’t for the faint of heart. It requires a lot of focus, energy, and dedication to see the different aspects through to the end.
The key is to never focus on one thing too much. SEO is about balancing several factors, not just maximizing one thing, such as keywords or links.
Some people don’t realize that you can increase organic site visitors by performing simple tasks.
Here are several ways to reshape your SEO marketing strategy to increase your website’s organic search traffic results.
1. Simplify the User Experience
One of the most overlooked aspects of search engine optimization in many marketing plans is the importance of your site’s user experience.
If your site doesn’t have high-quality features, it will harm your bounce rate. Search engines like Google will see your site’s poor bounce rates and push you down their list of search results.
Your user experience is everything. It ensures that those visiting your website find value in everything it offers.
That said, there are several questions you can ask yourself to see if your website’s user experience is up to par.
Is the website easy to navigate? Does the content in your blog articles direct them to even more helpful content on your site? Do you have a call to action that pushes them towards products that answer their problems?
If not, don’t panic. It would help if you considered hiring a professional web designer to create a helpful layout for you and your prospects.
Consider your website a spider web. You want to take the site visitors that Google sends you and make them stick to your site with high-quality content and layouts.
2. Research All Your Keywords
Many companies take “educated guesses” in their SEO marketing strategies on the keywords that would be relevant to their industry.
Without proper knowledge of keywords and how they can benefit you, you can’t hope to succeed in the keywords and phrases you use. Some of them will be organic, but you need to have targeted, client-focused words that will bring the masses to you.
There are facets of keywords, such as keyword density and search volume, that play a massive role in the success of those that you use in your content.
For example, if you’re a contracting company, you might think that a keyword such as “contractor” or “contract work” would be the way to go because people use them in their searches.
However, if you were to research them, you’d find that the high keyword density makes it hard to rank on top search results for them.
Meanwhile, a primary keyword such as “hire a contractor” would have a high search volume and a website-friendly keyword density. That gives you access to high search traffic and less competition to climb the ranks on Google.
3. Consistent Content Quality is a Key SEO Marketing Strategy
Another way to phrase this would be to “stay focused.” Unfortunately, many companies mistake giving up too early, fluctuating their dedication to their site’s content, or focusing too much on keywords and not the substance of their content.
Remember the story of the tortoise and the hare. It’s a great reference on how to prioritize your SEO marketing.
The sites that use black hat SEO tactics such as keyword stuffing might receive high search results for a bit. But Google’s algorithm will catch on and send them plummeting down the list soon after.
Meanwhile, if you focus on providing high-quality content that answers the dilemmas your prospects have concerning the keywords you use, you’ll ascend.
4. Use Internal Links When Possible
If you’re not going to push the pages and products on your site, who will? Everyone knows that links are an essential facet of SEO, but you can make the case that internal links aren’t used enough in SEO marketing strategies.
If your content doesn’t have internal links pushing readers to your products and services, it won’t offer a solution to their issues.
This will result in low sales conversions, poor brand recall, and zero to no customer loyalty.
Consider turning your SEO marketing on its head. Do you have a product you want to push right now? If so, find keywords relating to it to use internal links to the product’s page, information, and customer reviews.
5. Lengthen Your Articles
Are you not seeing the measurable results you want with the 500 and 1000-word articles on your site?
Sometimes short and sweet isn’t the only thing that customers are looking for. While it’s true that shorter articles are more straightforward on the eyes, your readers might be frustrated to spend 5 to 10 minutes reading and learning nothing new.
Instead, you could engage your readers with 2000-word articles that have high amounts of information in them. The more research and data you can show them, the more you become an industry leader in their eyes.
As a result, writing longer articles can help you build your brand and increase sales from your content.
Integrate These Tactics Into Your SEO Marketing Strategy
Now that you’ve seen a few different techniques to use in your SEO marketing strategy, it’s time to integrate them.
Be sure to read this article on off-page SEO techniques for more best practices driving your organic search results.
Search engine optimization can be a full-time job by itself. Read why to hire a professional SEO expert instead of doing it yourself. For more inquiries and SEO help, please feel free to reach out via our contact us page, and we’ll be happy to assist you further with SEO experts near me.
