When competing with over a billion other websites, you must catch users' attention with creative social media campaign ideas. But, if you know how to harness the power of the world wide web, the possibilities are limitless.
There are more than 2.7 billion social media users in the world. That is a huge potential customer base, and you can reach millions.
Don't know where to start? Don't worry!
Keep reading for excellent social media campaign ideas to get results and turn likes and retweets into sales and repeat customers.
Let's get started!
1. Be a Social Butterfly
One of the first things you must realize is broadening your horizons and spreading your wings to explore what social media platforms are best for your online strategies.
LinkedIn, Twitter, Facebook, Instagram, and other social media sites may help you reach different demographics of consumers.
You may post the same or different content on each platform and find that other days and times receive a better response depending on which social media site it is.
It's a good idea to consistently post to each of your brand's social media profiles with new content to keep your followers interested. It's not enough to have followers; you need to build relationships.
2. Don't Be The Weakest Link
Ensure you include a link to your company website with every profile and post you make. You want to give consumers many opportunities to quickly and conveniently visit your business to find your products and services.
Ensure you include a working link to an active webpage because if they click on one of your posts and have issues loading it or there is an error, they may never click on your link again.
3. People Like Funny
People like to laugh, and some brands, such as Wendy's Fast Food, have gained publicity for using humor on social media. If you can make them laugh, you can get them to share or interact.
The funnier you are, the more memorable you'll be and the more of your content they'll want.
You must ensure it's funny to more than just the person creating it. All humorous posts or tweets also need to align with your brand vision, mission, and philosophies.
Many brands have attempted humor, which has impacted their business, ensuring all who read it can appreciate the laughs.
4. Visual Content to Catch the Eye
One of the best ways to catch someone's attention on social media is to have a great picture or interesting video attached to your post. There is a 650% higher engagement rate for posts with images than those with just text.
Most consumers report product videos as playing a significant role in purchasing.
Social video has a 1200% higher engagement rate than pictures or text posts.
You could try posting funny videos related to your niche, have staff make a promo video, or offer DIY tips once a week for followers to look forward to receiving.
5. Engage and Respond
It's not enough to create posts and tweets that followers respond to; you must be willing to engage and interact with consumers.
Your response, or lack thereof, could be the difference between a lifelong loyal customer and someone who holds a grudge and never buys from you again.
Whether a comment is positive and you express appreciation for the customer's praise or a complaint you swiftly and professionally rectify, you can win the consumer's trust by responding appropriately to feedback.
6. Strange and Unusual Facts
If you want to catch the attention of someone scrolling through a sea of social media posts, you have to give them something they will want to stop and take a closer look at.
Give them strange and unusual facts that can be shared or discussed over lunch in the boardroom. Offer information that someone can inject into the conversation on the topic. This citing also gives them a chance to cite you as the source.
You can gain popularity and get free advertising through any conversation or social media sharing your posts generate.
7. Teach a Man to Fish
Do-It-Yourself is all the rage in practically every area of life, so why not impart your wisdom in short videos, podcasts, blog posts, or instructional how-to pages so that your content can inspire your followers?
Starting a YouTube channel or blog specifically for DIY and reference material linked to your related products and services can make you a trusted authority and resource in your industry.
Always Remember Search Engine Optimization during Social Media campaigns Ideas.
No matter what social media campaign ideas you use, one of the biggest things you can do for success is ensure that your content is search engine optimized.
Search Engine Optimization makes it easier for consumers to find you, helps search engines rank your website higher in the results, and helps you gain trust and respect from customers and search engine algorithms.
Search engines use algorithms with hundreds of factors to rank results for each search a user performs. Therefore, it would be best to consider these factors when creating content for your website and social media pages.
SEO can be the difference between being 871st in the results of one specific topic related to your niche and showing up on the first page of results for every keyword associated with your industry.
Think Outside the Box for Social Media Campaign Ideas
When coming up with social media campaign ideas, the last thing you want is plain, old run-of-the-mill campaigns. However, if you're going to attract new customers, you have to try new things.
Search for web design and marketing near me. Think outside the box and connect with us today to take your business to the next level of success.
