Logo Design Trends: Did you know there are more than 28 million small businesses throughout America? In other words, it’s getting harder and harder to stand out from the competition.
However, one way to make this happen is through a stunning logo. And as you’re thinking about designing your logo, it’s essential to make sure it’s updated and modern.
That’s why we put together this list of the top seven logo design trends of 2018. Check them out below!
1. Simplicity
Minimalism is still going strong in terms of logo design. However, simplicity has been popular over the last few years and is still incredibly widespread.
Minimalism Is due to the complexity of the modern world. Today, logos are used in many mediums, much more than before.
Because of this, a logo must look great on websites, mobile applications, online ads, and social media platforms, to name a few. It will also display ads, pens, stationery, and shirts on more traditional mediums.
A simple, minimalistic logo is an excellent option because it works well on these platforms.
2. Bright Colors
Ten or twenty years ago, logo color was minimal. But today, thanks to computers and mobile devices, that’s not the case.
One huge logo trend of 2018 is super bright colors. Because computers and smartphones have such excellent resolution, it’s much easier to use bold colors in logos.
It’s also common to see gradients from intense color to something lighter. No matter what, using vibrant colors is an excellent option for your logo design.
Doing this will help capture people’s attention right when they see your logo, giving you a step up on your competition.
3. Layering and Masking
Layering and masking are significant trends this year. These are techniques that involve using patterns to portray meaning within other shapes. This technique can either reveal or contain content within these shapes.
It’s a technique with much room for interpretation that can elevate your logo to feel unique and custom. It’s a great way to take things up a notch.
This process is also a great way to display dual meanings. For example, you can make the central part of your logo easy to understand. And then you, through layering and masking, can also add a second meaning to your logo.
Layering adds depth visually and in terms of messaging, which can be super powerful and help improve your brand and image to potential customers.
4. One of the Biggest Logo Design Trends: Grids
Grid-based design is nothing new. It has been popular off and on since the 1980s. But in 2018, it’s a massive trend in logo design.
Here are some basic details. Grids convey control, stability, and logic. So if those things line up with your brand and positioning, a grid-based logo could be perfect for you!
It’s not necessarily new since this has been around for a while. But what is new is that people are experimenting with grid-based logos.
A common trend is to take the basic grid and then embellish it. For example, there could be a simple grid-based logo using a sans serif font. But instead of leaving it there, you’ll find curved lines wrapping under and between the letters to enhance it.
There are lots of ways to upgrade a simple grid-based logo. And this could help you create an engaging, modern logo design. If you’re interested in this, our team can help you bring it to life.
5. Fun Logos
Another huge trend is that logos are getting more and more fun. But, again, this is true in many industries and companies.
It’s common to see bold colors (like we talked about), creative hand-and-drawn illustrations, and adorable characters that give your brand more personality.
Many companies are turning to fun logos instead of serious, sterile vibes, whether it’s the current political climate or the rise of more millennial influence in the workplace (seeing that millennials are now the largest generation in the U.S. workforce).
6. Simple Shapes
Have you noticed lately that more and more businesses are ditching the complex shapes of their old logos and are switching to simplified, basic geometric shapes? It’s a big trend that’s continuing to grow this year.
Simple shapes go along with the other minimalistic trends in logo design, like typography. Together, they are a perfect pair!
7. Experimental Typography
Last but not least, some people are taking a different approach regarding fonts. And that’s getting experimental with their font choices.
Over the years, fonts have continued to grow and evolve in quantity and quality. And this trend is at an all-time high in 2018 when it comes to logo design.
Many companies are using typefaces that are almost an art form in themselves. For example, one common technique is to maximize the negative space to send a strong message.
Some people use fonts that even have a photographic element, creating something new and exciting for their logo.
These logo design trends are significant because they can set you apart from the crowd and catch people’s eyes.
Designing the Right Logo for Your Business
There you have it: the top seven logo design trends of 2018! Now that you’ve gone through these trends, it’s time to decide what you want to do with your company’s logo.
If you have questions or want professional help with your logo, get in touch with our logo design near me, the team of experts today. We’re more than happy to help!
