Did you know that 31% of American adults say that they are online all the time? And 85% are online at least once per day. With these numbers, you have a mature audience for your business.
But you need the best online marketing techniques to capture their attention. So keep reading to learn about the five essential tips for improving your internet marketing campaign!
1. Determine Your Audience
Before creating a targeted marketing strategy, you’ll need to figure out who to target. After all, if you cast too broad of a net with your internet marketing campaign, you’ll spend a lot of money and not see the results you want.
If you’re trying to fine-tune an existing strategy, start by researching your existing audience. First, look at their demographic information, including age, location, and gender. This will help you define the audience for your product or service.
If you’re new to the game, map out a few customer profiles. For instance, you might make a product that appeals to career-oriented women in their 30s and recent retirees.
It might sound counterintuitive to spend time researching the competition. But doing so also needs to be part of your internet marketing campaign strategy. So you can avoid audience overlap and find your niche.
2. Integrate SEO into Your Internet Marketing Campaign Strategy
Search engine optimization (SEO) should be an integral part of your approach to an internet marketing campaign. With it, you’ll embed carefully-selected keywords into your website text. An effective SEO strategy can help drive more traffic to your website.
While finding keywords sounds easy enough, it should be an ongoing process. That’s because your goal is to determine what potential customers will query to find your business – and that will change over time.
Further, those keywords must be embedded within high-quality content. This can be a blog post, page title, or meta description.
SEO can increase your visibility to those searching from anywhere in the world. But if you run a car repair shop, you might only want to attract interest within a certain radius. With the right local SEO strategy, you can ensure that your business pops up in the search results for those living in your area.
An internet marketing service can help you develop an organic and local SEO strategy. If you’re an online business, a good service can help you optimize your website or ads to appeal to an international audience. But if you’re local, you can target your SEO efforts toward local search results.
3. Prioritize Your Social Media Presence
If you don’t have a presence on at least a few social media platforms, it’s time to get started. You can boost your brand’s visibility simply by creating a business profile on Instagram or Facebook without spending a penny. The only catch is that you’ll need to be diligent about posting content.
And aim to post engaging content, including video clips and images, multiple times per week. Do so during peak midday hours when people are more likely to browse. Additionally, plan on engaging with your audience and making it easy for people to click on your website — assuming you have one.
Surprisingly, 36% of small businesses don’t have a website. So if you’re one of them, make a point of creating one or hiring a talented designer.
4. Stay On Top of Analytics
Who is visiting your website? And what searches are yielding the best results? First, you’ll want to review the data from your website and social media campaigns to see what is working and what isn’t.
Look at organic traffic versus referral traffic, which comes from clicking a link on another website. Also, see how many people visit your website through social media or paid ads.
The click-through rate (CTR) can tell you if a paid ad campaign is providing a compelling offer. When someone clicks on an ad, you want to see evidence that they continue looking. It could indicate that you need a more robust landing page or a more targeted audience if they aren’t looking.
Additionally, don’t overlook your site load speed. A website that loads too slowly is a major turn-off to potential customers. Compress your image sizes and streamline your code to ensure a faster load time.
A skilled internet marketing campaign agency can help you gather and review relevant analytics. Ideally, you’ll have a dashboard to check marketing initiatives’ progress and view visitors’ data.
5. Focus on a CTA
When a customer has scrolled through your website or visited an online store, you don’t want them to leave at the end. That’s why it’s so critical to creating a call-to-action or CTA. This is the moment where you make it as easy as possible for a customer to make a purchase or sign up for a service.
Use bold and clear buttons where a customer can purchase a product. For instance, labeling a button with Buy Now is an urgent way to encourage this step.
As you review your analytics, check for evidence of conversions. For instance, someone might subscribe to your blog, fill out a contact form, or even book an appointment. When you see more conversions, you’ll have evidence that your efforts to hook your audience are working.
Improve Your Internet Marketing Campaign
You can boost your business by investing more effort in your internet marketing campaign. Focus on establishing a social media presence and professional website that leverages SEO. And review your analytics regularly to ensure you’re getting the best results.
When you’re ready to enhance your digital marketing game, contact us so we can help!
