7 Digital Marketing Guidelines for a Campaign That Delivers

About 96% of people who visit your website aren’t ready to buy. Meanwhile, 65% of businesses struggle to generate quality leads and website traffic. Without a solid digital marketing strategy, you could struggle.

Before that can happen, consider using these seven digital marketing guidelines. With these guidelines, you can generate leads, boost sales, and improve your ROI. A successful digital marketing campaign can set your business up for long-term growth.

Read on to start developing your next campaign today!

1. The First Digital Marketing Guideline is to Establish Goals

Before you rush to apply the rest of these digital marketing guidelines, sit down with your team to outline your goals. Choose SMART goals, outlining how you’ll accomplish each goal on your list. Then, set a key performance indicator (KPI) to track your progress.

Give each goal a deadline, then break your more extensive timeline into small, easy-to-achieve goals. If you’re struggling to achieve these benchmarks, you’ll know it’s time to adjust your digital marketing strategy.

Your goals could involve:

• Improving search engine rankings
• Gaining more social media followers
• Boosting online brand visibility
• Gaining awareness and recognition
• Generating more website traffic
• Generating more online leads
• Boosting online sales
• Improving your ROI

Outlining your priorities can help you determine the best ways to accomplish each goal on your list. Otherwise, your plans could lack direction. You could waste time and money on strategies that fail to align with your goals.

For example, say you want to generate more social media followers. Then, you can personalize your content, work with influencers, and create more video posts.

If you want to improve your search engine rankings, invest in search engine optimization (SEO) and quality blog content creation.

Now that you understand what you want to accomplish, you can start planning your next digital marketing campaign.

2. Research Your Audience

A successful digital marketing strategy requires a lot of research before a campaign goes live. Otherwise, you could make assumptions that will affect the outcome of your campaigns.

To start, learn as much as you can about your target audience. Consider who wants and needs your offerings and how they find you online.

When learning about your customers, it also helps to consider the following:

• Location
• Age
• Gender
• Marital status
• Education
• Income
• Career
• Language
• Hobbies
• Pain points
• Interests
• Buying behaviors
• Online behaviors

This information can help you determine the best way to reach and appeal to your target audience. With this data, you can focus on personalizing your marketing strategies. Personalization can help you connect with and engage your audience.

90% of marketers notice a measurable lift in results after personalizing campaigns. Personalization could boost your marketing ROI eight times and sales by 10% or more. Meanwhile, 98% of marketers say personalization drives stronger customer relationships.

Once you forge a connection with customers, you can start generating brand loyalty. Brand loyalty can help you boost repeat sales, leading to a better ROI.

3. Update Your Website

Your website will act as the backbone for the rest of your digital marketing strategy. If your website is outdated, it’s time to invest in web design and development services. Otherwise, visitors will leave without learning more about your business.

Each time someone leaves without exploring additional pages, your bounce rate will increase. A higher bounce rate can hurt your search engine optimization (SEO) and pay-per-click (PPC) campaigns.

Instead, work with a digital marketing agency to ensure your site is fast, mobile-optimized, and secure. Make sure it’s user-friendly and easy to use as well.

Otherwise, ensure visitors have more than one way to reach you through your website. For example, you can add an email newsletter, chatbots, and forms to engage your visitors.

4. Create Engaging Content

High-quality content is another effective way to engage website visitors. Your content can also benefit your SEO, social media, and email marketing campaigns.

Write with your target audience in mind. Then, diversify your strategy with blogs, infographics, videos, and webinars. Create interactive content like polls, quizzes, and online tools, too.

5. An Important Digital Marketing Guideline is to Leverage Search Engine Marketing

Search engine marketing (SEM) can help you appear in front of consumers who already want your offerings.

For example, you can use SEO to appear as consumers search for your products and services or ask questions related to your industry. PPC advertising allows you to create eye-catching ads or text ads online. These ads can appear on search engines, social media platforms, and other websites.

SEO and PPC can help you rank higher on search engine result pages. Then, you can generate more brand awareness and website traffic.

Consider working with an experienced digital advertising agency that can add SEM to your next digital marketing strategy.