For a good reason, the SEO market is rapidly approaching the $80 billion market line. By simply incorporating the right local SEO tips, you can dramatically increase the traffic to your website and even increase product sales.
If you don’t know where to start, don’t worry. You’ll start on the right foot by implementing the following local SEO tips. Quick Web Designs will also be happy to assist you.
What to Know Before Applying these Local SEO Tips
Local SEO can be a powerful tool. First, however, you want to ensure you’ve done the necessary research before trying the following tips. This statement means knowing exactly who your audience is and what they want or need.
The more defined your target audience is, the easier it will be to find keywords that suit their needs. For example, if you live in a small town, you’ll find that by simply including the name of your city along with your SEO keywords, you’ll experience a dramatic increase in traffic.
Do an SEO Site Audit
Hopefully, by now, you’ve built a website for your business. First, however, you must adequately execute SEO on your website. This phrase means that you’re using SEO tactics that will not be penalized by Google or other search engines.
Since Google analytics change regularly, staying on top of what isn’t accepted may be challenging.
In this case, hire a professional SEO agency near me, like Quick Web Designs; they can keep you up-to-date on what methods are allowed and should be made to your website.
Look through your website to see where you can use local SEO. An easy organic place for local SEO to be applied is your contact page, where visitors expect to find your location and details anyway. You can do a free website audit here.
Start a Blog
One thing that Google hates is websites with overstuffed keywords in an almost spam-like manner. For this reason, many business owners turn to blogs to easily incorporate keywords without getting flagged.
Sample topic for a Blog
- Focus on local happenings.
Suppose your business holds events within the community, volunteers, or even teaches courses at local schools. In that case, this is a great way to incorporate your town’s name and some SEO keywords without feeling too forced.
This will give you additional opportunities to apply local SEO and show your audience that you care about your community and are involved in making it a better place.
Back End SEO
While most SEO tactics focus on front-end content and copy, many are surprised that your back end is another valuable place to feature SEO keywords.
That’s because every file name associated with an image or video on your website becomes an integral part of your website’s code.
You can use this tactic by ensuring all your file names and visual media content have some form of relevant local SEO. For example, if you run a computer repair business and upload a photo of a broken computer, rename the file to something similar to Raleigh computer repair.
When someone goes to Google searching for Raleigh computer repair, Google will find the filename embedded into your website’s code and is more likely to point them in your direction.
Local SEO in Advertising
Sometimes, driving extra traffic to your website means investing in advertising.
If you’re looking for a more robust return on the money invested in your advertising campaigns, we suggest incorporating local SEO into your marketing budget.
Local SEO is ideal for using Google or Facebook ads, as both will target users looking for other businesses. Remember, the larger your city, the more money you invest in having a larger audience. Unfortunately, this size also means more competitors, so take the time to analyze and create a wise marketing budget.
On the contrary, a small investment will go a long way if your business is in a small town with a population in the low hundreds.
Incorporating More than One City
Often, your city will be one of several that make up a general area. For example, those looking for businesses in “The Triangle” or “The Research Triangle” often include cities like Raleigh-Cary, Durham-Chapel Hill, and the Dunn Micropolitan Area.
Take a moment to analyze the local cities around you and how residents of these cities would be willing to drive to your location.
If the distance is within 20 to 30 minutes of driving, including city names in your local SEO strategy is wise.
The Local SEO Tips You Need
Applying these local SEO tips is a vital step in the right direction for boosting traffic to your website.
However, to get the most out of this new abundance of traffic, you’ll need your visitors to want to stay on your page long enough to make a purchase.
Making them stay is achieved using the right logo design, responsive website, and visual content that makes a strong impression.
If you’re looking for web designers near SEO experts near me or need to create a fresh look for your brand, contact us today to see how we can help.
