Seven creative ways to increase website traffic. Are you tired of articles regurgitating the same overused tips on how to increase website traffic?
There is no shortage of websites luring you with catchy titles, only to let you down with generic and outdated SEO strategies.
This article is a different story. It will teach you seven powerful methods to drive more traffic to your site with a creative, competitive edge.
You can create more SEO opportunities and value for your visitors by thinking outside the box. On top of boosting traffic to your site, it can increase sales and shares and generate more repeat visitors.
Keep reading to learn how.
1. Flesh Out Category Descriptions
You should organize your page content into categories if you’ve used good form and stayed updated on basic SEO. Beyond the usual methods for promoting a specific post, you should invest some time in optimizing your categories.
Start with your category descriptions. You can fill out this field with all various traffic-attracting elements. It’s an ideal place to use keywords. Long-tail keywords, in particular, will benefit your category descriptions.
Anything that fits the category and your niche, in general, will help.
If each category has a main page, you can use this page too. Please include a short introduction with general information and boost it with effective keywords.
2. Implement a “Start Here” Page
This page is a great augment to your front page and about page. Create a place to start browsing your page and put it in a visible, accessible spot.
This page would be an excellent place to provide general information and guide your audience through your page. Include links to your most important pages and successful content.
This page will serve as an overview of your site and a bundle of internal links. It’s also another excellent opportunity to increase website traffic with many keywords.
Would you please put some thought into making it a high-value page? Unlike an about page, your “start here” page can generate many shares if you design it well.
3. Use More Long-Tail Keywords to Increase Website Traffic
Targeting single keywords is an outdated traffic-driving technique. It doesn’t work anymore. Moreover, even simple keyword strings are losing their effectiveness as competition increases.
Being more specific and creating longer keywords can draw in new waves of visitors. Going through your old content and inserting more long-tail keywords is easy to increase website traffic.
Do some research and think of common phrases connected to your main keywords. An excellent place to start is looking at auto-completion suggestions in search fields and discussion forum thread titles.
For more profound research, use Google Analytics.
4. Increase Website Traffic with Resource Pages
One of the best ways to attract people to your site is to provide something useful. Then, people are more likely to click on it and share it.
Think of relevant things you can publish to draw this kind of attention.
What are the essential tools and apps you rely on for your business? Make a list of links, brief reviews, and reasons you like each.
If you contact the creators, you may set up a discount deal for your visitors. This discount can draw more people to your page, and you may even get paid for referrals.
You can also write how-to guides on your recommended tools. Include any tips and tricks you know to help readers make the most of them. And remember to implement SEO on each page.
It’s also an excellent opportunity to create many internal links, leading visitors from one resource to another. And any relevant mention of your business projects, products, or services should also have a connection.
If you have any free content or products you could give away, this is the place to do it. You could make these specific resource pages for giveaways or pro tips.
You can also make your most valuable free stuff available only to subscribers and customers.
Another good idea is to post news articles about your industry. It’s an almost effortless way to make your site more relevant.
5. Create a Contest or Giveaway to Increase Website Traffic
This technique is the easiest to implement on a business website.
Create attractive, limited offers. One example is a chance to get a significant discount on a popular service. Another example is a free product or an exclusive swag pack.
Ask visitors to spread this offer through social media to have a shot at winning. Including social media in your strategy can improve your click-through rate by up to 94 percent.
You can also do it from another angle. For example, create a social media campaign where people click on your website and look for a hidden image or message.
If your site doesn’t handle products or services of your own, you can set up a deal with another company. You may also get affiliate marketing money while giving your visitors a chance to win something nice.
6. Build a Community
If you want people to visit your site regularly, a community is what you need.
An active Facebook page is an excellent place to start. But you’ll have a much easier time keeping people on your site with your community pages.
People will make reasons to come back if your page has a forum. They will visit their threads for responses and come back to check their inbox. They can make acquaintances or find fun activities.
A nice side effect is that the forum will generate content for your page from users. Of course, you can capitalize even more on this by writing content based on popular threads.
A forum like this should always include a board for advice and recommendations relevant to your services or products. This online board can reduce time spent on customer interactions and increase website traffic from people who need help.
In addition, you can give helpful advice on the forum. Not only does this create a good impression, but you can also use it to drive traffic. Post detailed, quality responses and fill them with keywords and internal links.
Communities are the Swiss army knives of website traffic.
7. Host Workshops or Webinars
One of the things people love to do the most on the internet is educating themselves. Thus, you have an excellent opportunity to share your knowledge through a webinar.
Combine this with a social media marketing campaign and email marketing. You’ll increase website traffic a lot, significantly, if you can leverage it to make people subscribe to newsletters and social media channels.
Let people know a week or two in advance, and give some reminders as the time draws near. Then, send out a last chance reminder on the webinar day.
Once the webinar is over, you can archive it and give access to subscribers or customers. But, again, remember to link to it on your resource pages.
Final Thoughts to Increase Website Traffic
With some creativity, you have many opportunities to boost website traffic. The seven tips in this article are great places to start.
See if you can think of more creative ways to adapt or combine these powerful SEO strategies. Then, contact SEO experts near me to help with any search engine optimization and website traffic needs.
