These are the common types of web traffic and also how to attract them. In this day and age, it’s hard for a business to stay afloat, let alone grow, without attracting different types of web traffic. However, web traffic is an aspect of internet marketing so extensive that it’s worth splitting into several topics. Therefore, this article discusses the main types of web traffic to help you determine which ones are worth optimizing for your own company and website.
Direct Traffic
Direct Traffic is the simplest type of online traffic. It only consists of visitors who go to your website directly instead of finding their way through another channel. For instance, if a person types your site URL directly on the web browser or gains access through a saved bookmark, that is considered direct traffic. However, if they access your site by clicking a link on a search engine or another site, that’s not Direct Traffic.
This type of web traffic is essential as it provides insight into customer loyalty and brand recognition. If your website gets a considerable amount of direct traffic, it is a good sign that people are aware of your products and services. In addition, direct traffic can ideally help show whether your offline marketing campaigns effectively promote your website.
Tips to Increase Direct Traffic
1. Build Brand Awareness– Direct Traffic is usually driven by people who already know your website. That means the more you promote your business, the more likely people are to directly go to your site when looking for a product or service that you offer.
2. Simplify URLs – When picking the URL for your site, ensure you choose something memorable and straightforward. Ideally, keep webpage URLs as short and clear as possible.
3. Lure your Existing Clients – The more return visitors you have, the higher the direct traffic. As such, it is imperative to implement strategies that will keep visitors coming back. For instance, consider making improvements to the homepage and frequently update your website content.
Search Traffic and Organic Traffic
Search traffic is the exact opposite of direct traffic. As seen from the popularity of search engines like Google and Bing, people are not usually sure what they are looking for and prefer a list of options or results. So, for example, when users type something on Google, find your website among the results and click, that is a successful visit from search traffic.
This type of traffic is crucial as it shows if and how people are finding your site. It is ideally an excellent indicator of the number of visitors who are coming to your site. The higher the traffic, the more potential clients you are attracting to your website.
Tips to Increase Organic Traffic
1. Develop an SEO or Local SEO Strategy – SEO is increasing the rank of a website on the leading search engines. Therefore, it is imperative to set specific goals and create a clear SEO strategy. This will help you determine what search engine optimization methods will work best for your campaign.
2. Content Marketing – This is an excellent, cost-effective method to increase search traffic. Creating content through strategies like case studies, blogging, and even social sharing can help boost your ranking in the search engines. However, keep in mind that any content you create should be high quality, relevant to your business, and incorporate your niche keywords.
Referral Traffic
Referral traffic means that a person or website not associated with your company provided a link to your site, and their traffic followed it to your website—referral traffic pairs well with a search traffic strategy, particularly with blog tours. If you can get several related companies, content providers, and experts to host content that links back to you, referral traffic will slowly pour in.
Well, referral traffic is a broad category, and it comes in various forms, the most popular ones being:
1. Social Media – Sharing links to your website on social media platforms like Facebook or Twitter is an excellent way to increase referral traffic. By integrating social media sharing features into your website, people can share your content, generating traffic back to your site.
2. Advertising – Ads like banner ads on other sites contribute to a website’s referral traffic.
3. Sponsor or Partner Websites – Some businesses usually include links to the websites of their sponsors or partners, which are excellent sources of referral traffic.
4. Guest Blogging – If you have a separate blog from your site, it can be a source of referral traffic by linking back to your site. Publishing guest posts on blogs run by related industry websites is another way to generate referral traffic, simply by including a link back to your website.
5. Online Listings or Reviews – Online listings and review websites like Yelp can ideally help generate referral traffic. These sites generally do not generate as much traffic compared to other sources, but it is still essential to ensure that your links on these websites are up to date.
When developing a Referral Traffic strategy, there are a few key things to keep in mind:
1. Create Relevant Content – when creating content for blogs, social media, etc., ensure it is relevant to your industry. Relevant and engaging content is more likely to lure visitors and convert them into potential clients.
2. Google will reward your Efforts – A vast amount of referral traffic usually leads to search engines favoring your website, thus increasing your ranking. That’s why it is essential to consider referral traffic when developing an online marketing strategy.
Conclusion to types of web traffic
You might have noticed that publishing excellent content is the yin and yang of most types of web traffic, especially search and referral. Now that you have learned about such a vast topic divided into categories, hopefully, you have gained a better sense of where to invest your time and money.
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