Local Search Marketing. Not all SEO packages are the same. A specialized SEO strategy is necessary to gain popularity in a particular location and rank high on local search results. Local SEO Marketing helps your business show up in search results when customers are searching for your products or services.
Small businesses have one thing in common: a physical and or an online store. The goal is to attract online and offline visitors and convert those visits into actual sales. Without Local SEO, you are a business owner who relies solely on loyal customers and referrals. What about many others also looking for the products or services you’re offering but do not know your business?
Now that most consumers use online search to find local businesses and services, Local SEO is more powerful than word of mouth or any traditional form of marketing today. Here’s why your small business needs local search marketing:
Customers are Looking for You
Remember that day when you visited a famous city? You probably used your smartphone to look for a nearby shop or restaurant. Your potential customers are no different. Statistics show that more than 60% of American adults use smartphones and tablets to search for a particular product or service. Local SEO puts your business in front of these people. This is possible by managing and improving all aspects of your campaign, which include:
- Website design (navigation, features, loading speed, responsiveness, etc.).
- Social media profiles.
- Business information on online listing sites (NAP).
- On-page and off-page content.
- Online reviews and citation.
- Inbound and outbound links.
Local Search Drives Traffic and Sales
Google found in a study that 50% of mobile users who performed a local search visited a store within a day. Now you know how important it is for your business to be on the first page of local mobile search results. The same study revealed that local searches lead to more purchases. Most local searchers are ready to buy a product or hire a service.Customers Trust Online Reviews
Citations and positive reviews are powerful marketing tools for small businesses. In addition, many consumers look for online reviews and compare their options before making a purchase. Therefore, reputation management, listing your business on Google My Business, and optimizing your website with the right location-specific keywords are more important than ever.A Few Local Search Marketing Tips from our SEO Experts
Have consistent NAP (name, address, and phone number) on your website and social media profiles, business listings, and review sites. Allow Google to identify and show your physical location by implementing local business schema markup. Including Geo-targeted keywords in the title tags, URLs, and content is a good practice.
Quick Web Designs offers local search marketing services to help businesses stay geographically relevant. We create a customized strategy to increase your site’s popularity, traffic, and conversion. In addition, we make sure your business is visible to customers in your service area. If you own a restaurant, clinic, retail store, or any other company with a physical location, call us or send us a message through our online form. We’d love to show you how our solutions work.
Contact us to book your appointment with a web strategist. Our team has years of experience helping companies increase their online sales and brand awareness.
