Small businesses often disregard Facebook marketing
Small companies often overlook Facebook marketing because they think it’s too expensive or resource-intensive. However, with the right strategy and management, Facebook can be an effective tool for your social media marketing efforts. One of the best ways to help your ad is to ensure that you’re using it correctly. This involves targeting the correct audience and optimizing for clicks. Optimizing for clicks means getting actual visitors into your website or app, not just someone who sees an ad but then bounces away without clicking because they are not interested in what you have to offer them. If this happens regularly, Google might assume that people seeing your ad do not want what you offer. The first step in targeting the right group of people is using demographic interest data. But, first, you must understand the right mix of interest, age, gender, location, and other demographic data points so you can reach the right people who engage with your ad the most. Facebook will show your ad a few times and automatically determine cost based on an auction model. If it turns out that many people seeing your ad do not click through, your per click cost goes up. But if it turns out that your click-through is high for every 100 exposures of your ad, your ad gets shown more, and the per-click rate remains low. For this reason, demographic and user interest targeting are especially important. Well, also, some people who fail with Facebook marketing may have made-up demographics. They would make educated guesses about who their target audience members are. These people usually end up with minimal results. (Test = Success)
How do you get this demographic information?
Facebook gives you all the data it has on people in your target audience. But this information is not always complete. By profiling your user base based on additional demographic data, you can create a more powerful segment of prospects to advertise on Facebook.
Facebook has grown exponentially, and right now, Facebook ads are hotter than ever! However, if you want to succeed with Facebook ads, you will probably start by creating a custom audience from your website visitors based on their demographics.
You can test responses by running different Ads, testing many target audiences. The better approach would be to build a Facebook fan page, promote it organically (email, Social Posts, etc.), and let it attract a natural number of organic likes. These are real people. You did not pay, and these people chose to like your page.
After a bit of time has passed, you then use the page demographics of your user base to launch lookalike audience campaigns to promote your website or promote your link. The key here is to find the most active and engaged demographic for your content. Again, using your Facebook insights will give you a clue which subgroup of users to target.
The worst mistake you can ever make on Facebook.
While you can afford to screw up on content selection or engagement strategy on FB, however, there is one thing that you cannot do. It is simply off-limits. Don’t even think about it. Do not ever buy page likes or post likes. Seriously. No joke. Real story.
You probably have heard that you can get lots of ‘social proof’ if you buy fake users or fake likes. Also, you may have listened to influencers on online marketing forums saying that if your account has enough likes, you will get more traffic.
These influencers also promise that every like is from a REAL live person. Let us say it was true. Unfortunately, you will be paying a HIGH price for this fake social proof. Your engagement levels will suffer, and most of these fans will never see your content.
If you think that is bad enough, it gets worse. If you were to pay for an ad campaign on Facebook, you could not use the lookalike audience feature because of the fake or manufactured likes. Thus, throwing the entire AI off giving the wrong signals about your fan base.
What is the quick solution?
Just don’t use fake likes or buy followers in the first place this will ensure you reduce your Facebook Ad spend.
If you don’t want to buy fake likes and followers, and you shouldn’t, the only option is to create good content, interesting blogs, and articles. But I know what you’re thinking: “How much do real likes cost?” Hopefully, this article has answered that question for you!
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