These are seven leading logo trends for businesses to use. In recent news, BMW made a drastic change to its logo. Their logo had been untouched for 23 years. The design change was to suit the digital age, and it showcased this by going for simpler colors and flat images.
Many did not appreciate the new look, so it received some criticism. In addition, critics mentioned the disappearance of the black, which previously showed the elegance of the brand.
Therefore, it is essential to research what logo style best suits your business. It must showcase your personality but should also consider the latest trends.
The top logo trends of 2020 will continue some of the techniques designers have used over the years. Yet, it will also introduce some new approaches to old designs using modern technology.
1. Vintage
Vintage logos were trendy in 2020. These logos bank on the nostalgia factor to be interesting. In addition, it is comfortable so that you will see a surge of food-based businesses using vintage-style logos.
There is a certain level of sophistication we associate with vintage stuff. So, it has become an easy option for businesses who want to exude that kind of attitude. But, it also gives off familiarity, as they look like they have been around for decades.
There are neon lights and pixel art on the other end of the spectrum. They are more for entertainment businesses, but the Vintage Look has its place in other industries, too.
They’re more retro, and while they’re more fun, they still give the same vibe.
2. Line Art
Consider using line art if you look for logo trends with a more modern look and timeless style. It exudes grace without looking too desperate.
Line art logos look simple yet interesting enough to be eye-catching. That might be because it takes finesse to create beautiful line art.
It’s flawless and striking; it delivers the message without being overbearing. As some logos can become too cluttered, the elegance of line art logos is a refreshing change.
The simple strokes make a logo look cool and clean. Therefore, many health-based companies use this style with their branding. They are not the only businesses that have adopted this, though.
Artists have their interpretations of line art. You will find your style in this direction.
3. Modern Minimalist
Remember the time when the big brands made an overhaul of their brand to fit the minimalist style? Well, that trend still seems to be alive today.
That is because minimalism is safe while being practical. Moreover, its simplicity allows the logo to deliver a clear message, giving the impression of practicality paired with functionality.
That’s not to say that you can’t be unique with this style, though. Modern minimalism is more whimsical with plays on colors, lines, and curves.
It is not as serious as it was in recent years. Instead, designers are reinterpreting it to suit more playful and unique personalities.
4. Raw and Organic
Raw logos are like unfinished images; they reject the clean look we expect in digital art. However, the latest logo trends show that consumers are looking for a more organic feel.
Think of sketches with rough strokes or hand-drawn images with careless regard. They look more natural, don’t they? This style rejects the computerized look; instead, they embrace the gritty side of art.
It shows personality to customers; a logo with this kind of style looks authentic. That is why it’s more popular with artisan businesses or those who sell handmade items. It seems personal, bringing the customers closer to the brand.
Those in the fashion business can adopt this, too. For example, if they sell rug pieces, a rugged logo is perfect for showcasing their style.
5. Animated Logos
Around 90% of consumers use the internet to look up a business before buying from it. What this means for you is that your online presence is as significant as your physical presence. Some might even say it’s more important.
Therefore, animated logos are becoming more popular, too. Your customers will likely visit your website or social media account anyway. Why not make it a memorable experience for them?
Animations are fun to look at, and that is its most considerable appeal. It grabs the user’s attention, making consumers spend more time looking at your logo, increasing brand recall.
Simple animations will do the trick but expect designers to create more complex logo animations with intricate details in 2020.
6. Bold Typography
You do not need images to be daring. Some of the best new logo trends only consist of letters for the most part, and they can still show a personality.
Although you may think the lack of icons limits your choices, there are many ways to get creative with typography. You can do all things with letters; you can elongate it, distress it, scatter it, write it by hand, use graphic effects on it, texturize it, or even create an image with it.
You can show what you want through letters only or with the help of an accompanying icon. It can be elegant, sophisticated, fun, or outright weird if that’s your brand identity.
Designers are becoming bolder and more creative. So do not discount typography altogether without trying it out.
7. Geometry
Geometric logos have always been popular, and it looks like this trend isn’t stopping soon. Squares, circles, and triangles are everywhere. It’s not uncommon to find hexagonal and weird shapes, as well.
One shape we have seen a lot is the broken box, wherein the company’s name fills the space where the broken part is. It’s trendy since it uses a square shape, which symbolizes stability. However, it’s overused.
If you wish to use this shape, try to be more creative. Use negative space, for example, to create a squarish shape.
You can also use these shapes to frame a subject in your logo. Rather than relying on the geometric shape to represent your brand, try framing imagery using it instead.
Which of these Logo Trends are Right for You?
Logos are not all about what looks good, so there’s no use looking at logo trends if you don’t have branding yet.
But the value and role of your logo don’t end here. Your business logo has a lot of responsibility to bear as it must reflect your goals, vision, mission, and personality to the consumer in one look. If you want to learn more about why logos are essential here, check out our guide right here!
