The essential off-page SEO techniques you need in your SEO strategy. With billions of searches on Google every day, you need to make sure you appear at the top of the search engine results for terms related to your business.
While on-page optimization and having a nicely designed website are essential, learning off-page SEO techniques is another integral part of SEO. Understanding how SEO works and what you can do to get your website to the top of the search engines can change your entire business.
Continue reading this article to learn more about SEO and off-page SEO in particular so you can get the results you want with your SEO campaigns. Quick Web Designs is also experienced and willing to help with web design and SEO near me.
What Are Off-Page SEO Techniques?
Off-page SEO techniques are things you do off of your website to win top search engine results.
There’s more to off-page SEO than simply building links, and once you learn what you need to be doing, you’ll start seeing more results.
The most critical off-page factors are:
- Link building
- Brand mentions
- Social media marketing
Before we use each of these, let’s talk about the importance of off-page SEO.
Why Focusing on Off-Page SEO Techniques is a Must
If you’re creating content and hoping for the best, you’re leaving a lot on the table. While great content often gets attention, this usually isn’t without promotion and strategizing.
Search engines want to return the best results for the search user, and if all the signals point to your website, your website is likely to get the top position.
Search engines use a mix of on-page and off-page factors to determine which website is the best to show at the top of the SERPs (Search Engine Results Pages).
When you focus on building positive off-page factors, search engines will notice. As a result, you’ll experience higher rankings as well as an increase in trust. In addition, this positive attention means that it may not take as long to rank when creating new content.
Now that you understand why off-page SEO techniques are so important, let’s talk about how these techniques can help your website.
Link Building
You’ve probably heard that you need to build links to your website to get rankings. In most cases, this is true but often, getting links to your website isn’t enough to rank for more difficult business niches.
Think of links as being votes. Whenever there is a high-quality link pointing to your site, that is a vote saying that your site is suitable for search engines to rank. The higher quality of the link, the more weight it carries.
There are many different ways you can build links, and you must diversify so you have a strong link portfolio.
You can get links from blog directories, comment links, forum signatures, article sites, shared content directories, link exchanges — but you shouldn’t. These types of link-building schemes can get your website penalized.
If you want to build links, you need to do it correctly.
What is the right way?
A good start is by starting with content that is worth linking to. You can also do guest posting on other sites and have them link back to your website. Make sure the sites you write for are relevant to your niche and are as high-quality as possible.
Brand Mentions
Brands are highly trusted, and if you create a strong brand around your website, you’ll soon find that Google starts to favor your website.
Brand mentions don’t have to have a link pointing back to your website. However, if someone mentions your brand online with or without a link, this counts and can help you as you’re trying to rank in search engines.
Google’s crawlers can pick up on these signals and evaluate them to get a good idea of how people feel about your brand.
There are plenty of ways to get a buzz going around your brand. For example, you might have a sale, have an event, or take a stand on an issue that you feel is important to your company.
When people start talking about your company, you could get hundreds or even thousands of brand mentions within a given day.
No matter how many you get, keep in mind that Google’s crawlers might not pick up on all of them, but even a few mentions consistently can help as you’re building your brand.
Social Media Marketing
Social media marketing sends signals about your site, and lets search engines know your website is popular on social media. When your website is popular on social media, that is a good signal to search engines. This popularity can help you get the rankings you want.
Whether you’re doing your social media marketing or you’ve outsourced it to another company, keeping the social signals going is essential to your overall SEO marketing strategy.
Off-Page SEO Techniques for the Win
Now you know more about off-page SEO techniques and how to get better results using SEO. Understanding SEO and how to get traffic from Google and other search engines can change your entire business.
If you aren’t sure where to start with your off-page SEO techniques or don’t have the time, we would love to help you.
We use a tried-and-true five-phase SEO marketing method as part of our marketing services. We also feature a team of experts with over 20 years of experience to solve any SEO problems and answer questions.
Contact us today to ask any questions or get started with our internet marketing services. We take marketing your business seriously.
