What is On-Page SEO? Why it’s crucial to today’s online business? Are you struggling to attract traffic to your business website? You might want to reevaluate your search engine optimization (SEO) strategy. A strong SEO strategy can help you generate more traffic, leads, and sales.
Over 60% of marketers say SEO is one of their top inbound marketing priorities.
About 51% of website traffic comes from an organic free search result. In addition, leads from search engines are eight times more likely to become paying customers than those from ads.
As part of your SEO strategy, you’ll need to consider your on-page SEO. Otherwise, you might struggle to improve your search engine rankings.
What is on-page SEO, and why is it essential to your inbound marketing strategy?
Keep reading to find out! After reading this guide, you can improve your SEO strategy with on-page elements in mind. So give your business the boost it needs with these tips today.
What is On-Page SEO?
First, let’s answer the question that likely brought you here: what is on-page SEO?
On-page search engine optimization involves improving your web page content on key pages of your website and improving the page code and speed to increase your website’s search engine rankings.
On-page ranking factors include your META tags, headings, content, and other elements. These are all website factors you can control.
On the other hand, Off-page SEO involves factors you can’t control. For example, you’ll need to generate backlinks as part of your off-page strategy. Backlinks are links on other sites that send readers to your website.
As part of your SEO strategy, you’ll also need to consider technical SEO. On-page SEO and technical SEO are a bit different. Technical SEO includes page speed, site structure, and schema elements.
You can work with an experienced SEO agency to review every component of your SEO strategy. Otherwise, follow these SEO basics to get started.
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On-Page SEO Checklist
Now that you know more about the basics let’s look into each on-page SEO ranking factor. Then, use this on-page SEO checklist to improve your free search engine rankings.
High-Quality Content
First, prioritize quality over quantity when creating your website content. Google looks for high-quality, unique posts. If your content isn’t high-quality, visitors will leave without clicking and staying around.
Your dwell times and clickthrough rates will drop. Meanwhile, your bounce rate will rise.
You’ll struggle to reach the top of a SERP (Search Engine Results Pages).
Instead, gather keyword research to focus on relevant search queries. Then, create informative, helpful content. Consumers will recognize your experience and expertise and come back for more.
Focus on adding EAT (expertise, authority, trustworthiness) within your content.
Content Structure
Google wants to provide its users with a positive user experience. If your site isn’t user-friendly, they’ll leave.
Make sure your site is easy to navigate and explore. Add internal links. These links between your pages encourage exploration, too.
Don’t use large blocks of text. Instead, use headings and subheadings. Consider using bullets and lists within your content as well.
Title Tag
The title tag will tell users and Google the purpose of your post.
Make sure to add your target keyword within the title tag. Make certain the title tag is compelling as well.
Meta Description
Meta descriptions appear on SERPs beneath the link to your content. The meta description will tell users what your content is about. Make sure the description is compelling and includes your target keyword.
Headings
Remember, you can use headings and subheadings to organize your content.
Include at least one H1 heading that features your target keyword. Make sure the headings make sense, too.
Keyword Use
As part of your SEO strategy, it’s important to avoid keyword stuffing. Instead, sprinkle secondary keywords and synonyms throughout your content.
Otherwise, Google could penalize you for using the same primary keyword too often.
URL
Add your target keyword to your URL as well. But, again, make sure your URL is short.
Image Optimization
You can also optimize your images with your target keyword. Include the keyword in your image file name and alt text.
Links
Use internal and external links within your content.
Internal links send readers to other pages on your site. External links send readers to other websites. For example, you can link to research and statistics to boost your credibility.
Why Does It Matter?
Why are on-page SEO services essential to your company’s success?
You need to consider these on-page elements to boost your brand’s visibility. Appealing to these elements will improve your search engine ranking. A higher ranking will position you in front of more customers FREE.
Many people don’t look beyond the first page of search engine results. So if you’re not reaching the first page, consumers might not find you online.
You might struggle to generate brand awareness as a result.
It takes multiple impressions before people start to remember your brand. Boosting your ranking for various keywords can raise awareness and recognition. The next time a customer needs your product or service, they’ll recall seeing your website.
Then, they might decide to visit your website directly.
Appealing to on-page SEO ranking factors will position you ahead of the competition. Consumers will see your website before anyone else’s. A higher ranking will also set you as a thought leader in your industry.
Establishing your credibility could give you a competitive edge. In addition, consumers might have an easier time trusting your business.
On the other hand, neglecting your on-page SEO checklist could cause you to miss opportunities. As a result, you might struggle to draw customers to your website.
The top-ranking page gets the most traffic 49% of the time.
Google looks for sites that are already generating traffic. If you’re not using on-page ranking factors, your ranking won’t improve. As a result, consumers might never find your business online.
On-Page SEO: Your Guide to Higher Search Engine Rankings
Don’t miss a chance to boost your SEO rankings. Instead, keep these on-page elements in mind. Focusing on your on-page SEO can help you rank higher on search engines per all of your key pages.
Then, you can reach more customers and boost traffic to your site.
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