These are six essential SEO trends that are taking 2022 by storm. Search engine optimization (SEO) is one of the most powerful marketing tools available to brands of all sizes. Showing up on the first page of a Google search is enough to keep a business afloat for years to come.
However, it evolves so quickly it can be challenging to keep up with. Luckily, we can help with that. So let’s talk about some of the most important SEO trends to watch out for in 2022.
1. More Companies Will Invest in Local SEO because it is one of the Essential SEO Trends
Believe it or not, a large portion of small businesses still don’t have websites in 2022. Well, some are still catching on and learning to develop their strategies.
Lucky for them, their competition hasn’t caught on entirely, meaning that some of these smaller businesses have a golden ticket to the first page by investing in local SEO services.
However, even large businesses are learning to adapt to these trends, so join in while you can! Companies spread out across the country are beginning to double down and invest in local business promotion across their many areas of operation.
2. Greater Investment in UX
If you take away anything from these significant SEO trends, let it be this. User experience (UX) has always been one of the primary factors, both directly and indirectly.
Well, that’s only becoming more true now. Google’s most recent updates have put even more stock into sites having an appealing design, engaging and varied content, clean navigation, and overall functionality.
Among the most important UX factors, Google wants you to have a mobile-friendly website where users stick around and interact with the site. On that note, we’re also seeing a rise in “mobile-first” content creation, as the majority of traffic now comes from mobile devices.
For that reason, you should always track the key metrics on your site using Google Analytics or some other tool and make adjustments as necessary. Lowering your bounce rate and increasing interactions should be a top priority.
3. Optimization for Voice Queries
Recently, tools like Google Home and Amazon Echo have become more popular. For that reason, sites will need to learn to optimize their keywords based on more specified queries.
Essentially, users may ask a question out loud differently than how they would type it into Google. However, most users understand that they generally only need to enter a specific phrase into a search engine to get the content they want.
Conversely, when they ask their device for information, they generally ask it in the form of a question, which the device will then search verbatim. For this reason, long-tail keywords will continue to adapt to match more specific queries.