Five web design trends to watch this year. The web design landscape is ever-changing.
To stay ahead of the competition, you must keep up with the most popular web design trends.
Staying on top of trends isn’t just for vanity’s sake. Keeping your website “trendy” will help improve user experience and eventually lead to more conversions.
So what trends do you need to keep an eye on? Keep reading to find out the top five web design trends now.
1. Minimalism
Minimalism- you’ve probably heard of it about home and office design. In 2017, the minimalist trend started seeping into web design, showing no signs of stopping.
But what does a minimalist web design even entail? A big part of minimalist web design is white space. Instead of bogging down your site with many colors and flashy graphics, you should be looking to get rid of the clutter. Only add things to your site that have one purpose: To increase conversions.
2. Creative Typography
Even though web design trends were growing towards a more minimalist approach, typography is the one area that seems to be getting more expressive.
Instead of focusing heavily on images, more web designers emphasize colorful and playful typography.
Removing unnecessary images and emphasizing typography allows your CTAs (Calls to Action) and other essential buttons to stand out more.
3. Virtual Reality Video
2017 saw a massive rise in the use of video on websites. It seemed like on nearly every site you went to. An introductory video was waiting on the homepage.
In 2018, web designers were ready to take it one step further by introducing virtual reality videos.
What seemed like science fiction practically yesterday is now becoming a reality- users can immerse themselves in a video that feels like the real deal.
Virtual reality is particularly excellent for those in the real estate market. But really, they’re a perfect tool for anyone looking to sell an “experience” and not just a product.
4. Chatbots and AI
When chatbots first started becoming popular, many feared they would be impersonal, ineffective substitutes for human interaction.
Yet, technology is improving rapidly in this domain. As a result, we can expect to see more websites using chatbots, and we should also see them producing a more seamless line of communication.
Chatbots can help take your customer service to the next level to improve accuracy and efficiency.
5. Security
It seems like nearly every day. You read the news. You hear a story about a major company or website that has been hacked and had their customers’ information compromised.
Web designers are taking note of this issue. These days, we should see designers incorporating extra measures like Firewalls, Recaptcha, SSL, and more to protect their customers’ information.
Ensure customers know you prioritize their security by updating your security badges and privacy policy.
Ready to Implement these Web Design Trends?
You’re probably ready to work on implementing these trends on your site. But not so fast. Remember to consider the site’s load change when making significant changes.
The trendiest website in the world doesn’t stand a chance if it doesn’t load at fast speeds! So contact web designers near me, and let’s discuss how we can help your site stay speedy!
