Don’t get fooled by the website fairy tale. There are dozens of ways that dishonest internet companies take your money and leave you without lasting results. It’s usually by providing you with tools and services you don’t currently need.
A method they may use is the “Free” or “Free Trial” website builder.
You know you’ve seen the Facebook, internet, and TV commercials. These are often well-known companies that are legitimate, but simply do not have your best interests at heart.
They tell you that you can use their quick and easy website builder to build a successful website.
With most of these programs, you are just a subdomain of their brand. Subdomain names are Web addresses created by adding a third-level domain to an existing domain name. Example: yourwebsite.bigbusiness.com
This does NOT work…
There are fairy tales, and there’s Reality.
You see every day the marketers selling fairy tales and most people get caught up in the story.
They paint a fairy tale land were fountains spew expensive cars and huge mansions. Unicorns fly over rainbows and magically transport money to your bank account while you sleep on white sandy beaches with personal butlers serving your every desire.
There are over one billion websites online. The idea that you can slap a basic or builder-driven website up online and expect it to return business/revenue is ridiculous. The “fairy tale” business promoters know that, but they don’t care.
When you first develop your business, the website is not the first thing you do. A lot of research and development is needed before you think about creating your website.
You need market research, demographic research, brand development, etc. After this gets done, the online tasks can start. i.e. branding, responsive website design and development, social media planning, SEO, etc.
These items combined tell you how the website should look, what it needs to say, how it should connect to Social Media and more. All these things must get done before you create the website.
Keep in mind that internet business is retail business, and it operates with the same core principles online as it does in the physical world.
Have you ever heard of any successful person renting or building a store and just throwing a bunch of products or services in to see what sells?
Of course not. In the real world, there is a great deal of research done (or should be) before anybody ever opens a storefront.
It is absolutely no different online. The success of a product line or business is determined by detailed market research long before you ever build a website.
And after the website is created most businesses have the “Build and they will come” mentality. They will have a website that looks great but often is not optimized for their target market.
With over one billion competitors it’s very important to optimize your website for targeted local, national or global traffic. To ensure your website attracts the right “Free” and Organic traffic, a three to six-month SEO Search Engine Optimization package is recommended.
Not optimizing your website is much like creating an awesome television commercial yet never paying for viewing slots.
We’ve helped companies over the years and can help you too. We will only tell you the truth, and only the truth. It may not be as easy as the above-painted fairy tale, but if you want to attract new customers, you can’t do it by using businesses who mislead.
Let us help with all your online tasks and avoid the website fairy tale
We will not spin a website fairy tale. See you on the HONEST side of internet business!
Tags: Website Fairy Tale